Immunosciences
Website:
immunosciences.in
Job details:
Company: Immunosciences
Function: Brand & Marketing
Level: Senior Manager
Employment Type: Full-Time
Role Overview
We are looking for a Senior Brand Manager to lead the strategic positioning, communication, and growth of Immunosciences across digital and offline channels.
The role requires a strong combination of brand strategy, healthcare/wellness marketing, consumer understanding, creative leadership, and commercial thinking. The individual will be responsible for building Immunosciences into a differentiated, science-led consumer healthcare brand while ensuring consistency across every customer touchpoint.
Key Responsibilities
- Own the overall brand strategy, positioning, messaging, and annual brand calendar.
- Develop and execute integrated campaigns across digital, social media, e-commerce, marketplaces, influencers, PR, events and offline channels.
- Build strong positioning for individual products and categories within the Immunosciences portfolio.
- Translate scientific and clinical product benefits into simple, credible and compelling consumer communication.
- Lead new product launches, including GTM strategy, positioning, pricing inputs, communication and launch campaigns.
- Work closely with performance marketing teams to ensure brand campaigns also contribute to customer acquisition and revenue growth.
- Drive consumer research, competitor benchmarking and category intelligence.
- Own creative briefs and work closely with designers, content creators, agencies, production teams and influencers.
- Develop strategies for Amazon, marketplaces and D2C brand presence in collaboration with e-commerce teams.
- Build doctor/KOL and healthcare professional engagement initiatives where relevant.
- Drive influencer and creator collaborations aligned with brand credibility.
- Ensure consistency of brand identity across website, packaging, social media, marketplaces, advertising and offline communication.
- Track brand and campaign performance and continuously optimise based on data.
- Manage marketing budgets and ensure measurable ROI from brand investments.
- Work closely with Business, Sales, Product, Medical, E-commerce and Performance Marketing teams.
Key KPIs
Performance will be evaluated across:
- Brand awareness & reach
- Revenue contribution from brand campaigns
- New customer acquisition
- Repeat purchase & customer retention
- Website and marketplace growth
- Social media engagement & community growth
- Campaign ROI
- Product launch performance
- Share of voice within priority categories
- Influencer/KOL campaign performance
- Brand search growth
- Customer reviews, ratings & brand sentiment
Candidate Profile
- 6–10+ years of experience in Brand Management / Consumer Marketing.
- Strong preference for experience in Healthcare, Nutraceuticals, Wellness, FMCG, Beauty, D2C or Consumer Health.
- Demonstrated experience managing brands or product portfolios at scale.
- Strong understanding of D2C, e-commerce, marketplaces and digital marketing.
- Experience launching and scaling new products/categories.
- Strong consumer insight and storytelling capabilities.
- Ability to understand scientific information and convert it into consumer-friendly communication.
- Commercially driven and comfortable working with revenue, CAC, ROAS, AOV, LTV and retention metrics.
- Strong agency, creative and stakeholder management skills.
- Excellent communication and presentation capabilities.
- High ownership mindset with the ability to execute in a fast-growing organisation.
What We're Looking For
We are not looking for someone who only manages campaigns or coordinates agencies.
We are looking for a brand builder who can answer:
What should Immunosciences stand for? Why should consumers trust us? How do we differentiate ourselves? And how do we convert that brand strength into sustainable business growth?
The successful candidate should be equally comfortable discussing consumer psychology and creative strategy in one meeting, and revenue, CAC, conversion and ROI in the next.
Click on Apply to know more.
