Ikon Remdies Pvt. Ltd.
Website:
ikonremedies.com
Job details:
Brand Manager
š On-site | Full-time | Nagpur | 2ā4 yrs experience | Brand & Creative Leadership
We're looking for a Brand Manager who sees the big picture and obsesses over the details. Someone with exceptional judgment who can identify what makes people care, challenge average ideas, and consistently raise the quality of everything we create.
You should be the kind of person who can look at a campaign, a photoshoot, a product launch, or a piece of packaging and instantly know what's working, what isn't, and how to make it better.
As a growing startup, you'll work directly with the founders and become the driving force behind the brand. Your job isn't just to manage projectsāit's to raise the standard of everything the customer sees.
Key Role Highlights
Ā· Brand Strategy & Positioning: Protect, strengthen, and evolve how Maxisoft shows up across every touchpoint.
Ā· Creative Direction: Provide clear creative direction across campaigns, content, photography, packaging, launches, and brand communication.
Ā· Cross-functional Leadership: Lead and align every customer-facing function including Social Media, Graphic Design, Product Development, Ecommerce, Website, Sales, Photography, and Influencer Marketing to build one consistent brand.
Ā· Product Launches: Own launch planning from concept through execution.
Ā· Consumer & Market Insights: Constantly study consumers, competitors, and culture to identify opportunities before they become trends.
What You'll Do
Ā· Lead and align cross-functional teams across Social Media, Graphic Design, Product Development, Ecommerce, Website, Sales, Photography, Influencer Marketing, and external creative partners.
Ā· Develop campaign strategies, launch plans, and creative briefs for every major initiative.
Ā· Work closely with the founders to prioritise initiatives, solve problems quickly, make informed decisions, and keep the brand moving forward.
Ā· Brief and manage designers, photographers, videographers, agencies, freelancers, influencers, and creative partners to consistently produce outstanding work.
Ā· Raise the creative standard across everything we produce from campaign concepts and packaging to product pages, photography, and brand communication.
Ā· Ensure every customer touchpoint feels cohesive, premium, and unmistakably Maxisoft.
Ā· Plan and oversee product launches, campaign shoots, influencer collaborations, PR initiatives, and brand partnerships from concept through execution.
Ā· Conduct regular consumer, competitor, and market research, turning insights into ideas that influence business decisions.
Ā· Collaborate closely with Ecommerce, Sales, and Marketing to ensure campaigns, launches, listings, and customer experience are fully aligned.
Ā· Track campaign performance, analyse consumer behaviour, and use data to continuously improve future campaigns.
Ā· Work comfortably in ambiguity. Identify problems before they're assigned, remove bottlenecks, and keep projects moving without waiting for direction.
What We're Looking For
2ā4 years of experience in Brand Management, Marketing, Product Marketing, or Creative Strategy, ideally within skincare, beauty, wellness, lifestyle, FMCG, or consumer brands.
Ā· You have exceptional taste. You instinctively know when something feels premium, timeless, and emotionally compelling and when it doesn't.
Ā· Strong strategic thinking. You understand why brands grow, not just how campaigns are executed.
Ā· Experience working with or within creative, branding, marketing, or advertising agencies.
Ā· You can confidently critique design, photography, copy, packaging, campaigns, and customer experience in ways that make the work measurably better.
Ā· You're comfortable giving creative direction, making decisions, and taking ownership and not simply coordinating people.
Ā· Excellent communication skills. You can align teams, inspire confidence, and articulate ideas clearly.
Ā· Highly organised and comfortable managing multiple projects, stakeholders, and timelines simultaneously.
Ā· Naturally curious about branding, design, packaging, photography, fashion, luxury, architecture, hospitality, digital culture, and consumer psychology.
Ā· Comfortable using AI tools like Claude, ChatGPT, and other emerging technologies for research, ideation, planning, and creative development.
Ā· Commercially aware. You understand how branding, ecommerce, sales, content, and performance marketing work together to build a successful consumer brand.
Ā· Ownership mindset. You identify problems early, make decisions confidently, and raise the standard of everyone around you.
Big Bonus Points
Ā· Experience working with D2C Brand either beauty, skincare, luxury, or lifestyle brands.
Ā· Experience managing end-to-end product launches from concept to market.
Ā· Experience directing photoshoots, campaign production, or large-scale creative projects.
Ā· Understanding of performance marketing and how creative decisions influence business outcomes.
This role probably isn't for you if...
Ā· You think branding is just social media.
Ā· You're happy shipping average work.
Ā· You wait for instructions instead of bringing ideas.
Ā· You avoid difficult creative conversations because "it's good enough."
If reading this made you think, "This sounds exactly like me," we'd love to hear from you.
Click on Apply to know more.