Company Description
Amendss is India’s first AI-powered, psychology-led relationship wellness platform, built to help individuals and couples build healthier relationships through technology.
Our platform combines AI, behavioral psychology, relationship coaching, interactive games, rituals, and guided conversations to create a category-defining consumer experience. We believe relationships deserve the same proactive care as physical and mental health.
Backed by technology and human expertise, Amendss is building the future of relationship wellness for millions of users across India and beyond. If you’re excited about building the next breakout consumer app, you’ll be working at the intersection of AI, psychology, product, and growth in a fast-moving startup environment.
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Role Description
We are looking for a B2C App Marketing Specialist – Mental Health & Relationship Wellness to lead the growth of the Amendss consumer app.
This is a full-time, on-site role based in Gurugram.
You will own the complete marketing funnel—from awareness and app installs to activation, retention, referrals, and subscriptions. You’ll work closely with the founders, product, design, content, and engineering teams to scale one of India’s most ambitious consumer wellness products.
Your responsibilities will include:
* Building user acquisition strategies across Meta, Google, YouTube, influencer marketing, Reddit, communities, and emerging channels.
* Driving App Store Optimization (ASO) to improve visibility and organic installs.
* Planning and executing high-performing digital campaigns focused on installs and conversions.
* Improving activation, engagement, retention, and subscription metrics through lifecycle marketing.
* Running A/B tests across creatives, landing pages, onboarding flows, notifications, and in-app messaging.
* Analyzing user behavior using Firebase, GA4, Mixpanel, or similar analytics tools.
* Working closely with product teams to optimize the user journey and improve conversion rates.
* Managing influencer collaborations, creator campaigns, and strategic brand partnerships.
* Monitoring CAC, CPI, ROAS, LTV, retention cohorts, and other key growth metrics.
* Staying ahead of trends in consumer apps, AI products, dating, relationships, wellness, and mental health.
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Qualifications
* 2–6 years of experience in B2C app marketing or growth marketing.
* Experience scaling consumer mobile apps with measurable growth outcomes.
* Strong knowledge of performance marketing across Meta Ads, Google Ads, Apple Search Ads, and other acquisition platforms.
* Hands-on experience with App Store Optimization (ASO).
* Strong analytical skills with experience using Firebase, GA4, Mixpanel, AppsFlyer, Branch, or similar platforms.
* Experience with CRM, push notifications, email marketing, WhatsApp journeys, and lifecycle marketing.
* Ability to understand user psychology and create high-converting marketing campaigns.
* Experience with A/B testing, experimentation, and conversion optimization.
* Excellent communication and project management skills.
* Bachelor’s degree in Marketing, Business, Communications, Psychology, or a related field.
Preferred Experience
Candidates with experience at consumer internet companies such as AstroSage, Healthify, Cult.fit, Practo, BetterHelp, Bumble, Tinder, TrulyMadly, Flipkart, Meesho, Groww, CRED, Dream11, Zepto, Blinkit, Swiggy, Zomato, or similar high-growth B2C products will be strongly preferred.
Experience in mental health, wellness, psychology, dating, consumer subscriptions, or AI-powered products is a significant advantage.
If you’ve successfully scaled an app from thousands to millions of users—or know what it takes—we’d love to hear from you.