Publive
Website:
thepublive.com
Job details:
Job Title: Marketing Specialist – Demand Generation
Location: Gurgaon (In-Office)
About Publive
Publive is an AI-powered DXP & AXP that works toward enhancing brand visibility in the
New-age digital ecosystem.
About the Role
We're looking for a highly driven Marketing Specialist – Demand Generation who thrives at the intersection of demand generation and outbound marketing.
This is a hands-on, execution-focused role for someone who enjoys building campaigns, experimenting with messaging, writing compelling copy, and creating measurable pipeline impact.
Working closely with the Head of Marketing, you'll help execute multi-channel campaigns, support outbound initiatives, and contribute directly to revenue growth. If you enjoy ownership, moving fast, and turning ideas into execution, you'll fit right in.
This role is ideal for someone looking to evolve into a well-rounded full-stack B2B marketer while working in a fast-paced SaaS environment
What You'll Own
1. Outbound Marketing
• Execute outbound campaigns across email, LinkedIn, and cold calling
• Build and manage target account lists and prospecting workflows
• Book qualified meetings for the sales team
• Continuously optimize messaging, sequences, and targeting
• Track and improve response rates, meeting conversions, and pipeline contribution
2. Campaign Execution (Demand Generation)
• Support the execution of integrated marketing campaigns across outbound, inbound,
and lifecycle channels
• Assist in running 1:1 and 1:few campaigns for target segments
• Work closely with the Head of Marketing on campaign planning and execution
3. Content & Copywriting
• Write cold emails, LinkedIn messages, and outreach sequences
• Develop campaign messaging and value propositions •
Support content creation for landing pages, ads, and marketing assets •
Continuously test and improve copy based on performance
4. Webinar & Events Execution
• Assist in planning and executing webinars and event initiatives
• Coordinate with internal teams and external speakers
• Drive pre-event outreach and post-event follow-ups
• Repurpose event content into campaigns and outbound messaging
5. Channel & Audience Research
• Identify potential prospects using LinkedIn, communities, and databases
• Build and segment lists based on ICP criteria
• Explore new channels and opportunities for pipeline generation
Key Metrics of Success
• Number of qualified meetings booked
• Response and conversion rates across outbound campaigns
• Contribution to pipeline generation
• Campaign execution velocity and quality
Required Skills & Experience
• 2–3 years of experience in B2B SaaS, MarTech, Inside Sales, or SDR roles
• Hands-on experience with cold email, LinkedIn outreach, and/or calling
• Working knowledge of events and webinars
• Strong copywriting and communication skills
• Ability to execute campaigns independently with minimal supervision
• High ownership mindset and willingness to experiment
Preferred Qualifications
• Experience in SaaS
• Exposure to webinars, podcasts, or event marketing
• Familiarity with CRM tools, email automation, and prospecting platforms
• Prior experience in outbound or SDR roles
Soft Skills
• Strong execution mindset with a bias for action
• High attention to detail and consistency
• Curiosity and eagerness to learn
• Ability to thrive in a fast-paced startup environment
Work Environment
• Based in Gurgaon (In-office role)
• Requires close collaboration across teams and adaptability to campaign timelines
Click on Apply to know more.