Website:
vega.co.in
Job details:
🚀 WE’RE HIRING | Sr. Executive / Assistant Manager – Trade Marketing
📍 Location: Sector 136, Noida
💼 Experience: 4–7 Years
🏢 Industry: Consumer Durables, Appliances, Personal Care or FMCG
Role Overview
We are looking for a result-oriented Trade Marketing professional to drive General Trade, Modern Trade, and BTL activations across our BCA, PCA, and Beauty product categories.
Key Responsibilities:
- Plan and execute trade marketing strategies, visibility campaigns, and retail activations across GT and MT.
- Design and implement retailer/distributor schemes, loyalty programmes, and promotional initiatives.
- Drive in-store branding, POSM deployment, promoter productivity, and counter expansion.
- Plan and execute BTL activities, including market activations, salon engagements, exhibitions, and consumer engagement campaigns.
- Manage trade marketing budgets, scheme costing, vendor negotiations, and expense control.
- Track campaign ROI, secondary sales, display compliance, and competitor activities.
- Coordinate with Sales, Key Accounts, Supply Chain, Finance, and creative teams to ensure effective execution.
What We’re Looking For:
- 4–7 years of hands-on experience in Trade Marketing, with exposure to both General Trade and Modern Trade.
- Experience managing trade schemes end to end, including costing, payouts, and reconciliation.
- Strong Excel and analytical skills, including budget tracking, ROI analysis, and sales reporting.
- Proven vendor and agency management and negotiation skills.
- Willingness to travel to markets approximately one week per month.
📩 Interested candidates can apply directly or share their CV at priyanka.singh@vega.co.in
Click on Apply to know more.
