Category Marketing Manager
Jubilant FoodWorks Ltd.
- Location
- Noida, Uttar Pradesh, India
- Job type
- Full-time
About the role
Jubilant FoodWorks Ltd.
Website:
jubilantfoodworks.com
Job details:
Key Accountabilities for role of Category Manager with Hong's Kitchen:
- Own the design and execution of the annual and quarterly brand calendar
- Be the voice of the consumer in the marketing team and drive consumer-centric growth programs (Packaging, Consumer experience online & offline, Offers)
- Identify actionable consumer insights to feed into brand growth programs on an ongoing basis across the organisation.
- Responsible and accountable for all brand health metrics
- Build winning brand communication for TV, Digital, Performance Marketing, In-Store and other media
- Closely collaborate with the Digital, Social and CRM teams to ensure brand identity, visual guidelines and tone of voice are consistent across different communication channels
- Work closely with the innovation team to plan GTM for all new launches
- Develop Integrated Marketing Plans in close co-ordination with the Regional Marketing /Operations teams
- Be the lead in briefing and aligning external agency partners – Creative, Media, PR and Design Agencies
- Be the central owner of all brand assets and across digital and offline channels
- Collaborate closely with product, digital and A&I teams to better understand consumer behaviour.
- Category innovation – Track competition NPLs, offers and innovations in store and online
- Help develop new product launches, permanent and seasonal items for the menu
KPIs:
- Brand awareness and equity
- Brand consideration
- Budget management
Click on Apply to know more.
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