IAssess Consultants LLP
Website:
iassess.in
Job details:
Location: Sector 16, Noida, Uttar Pradesh (in-person, with weekly travel to the head office in Agra)
Employment Type: Full-time
Industry: Stock Broking / Financial Services
Experience: Minimum 7 years
Work Schedule
- Monday to Friday: 9:00 AM - 6:00 PM
- Saturday: 9:00 AM - 4:00 PM
- Attendance at the weekly Product Team meeting at the Agra head office every Monday and Tuesday
About The Company
We are an established, integrated financial services group with 20+ years in the industry and a team of 375+ professionals. Our offerings include equity, derivatives, commodities, currency, depository services, insurance broking and mutual fund distribution. We are a recognised name in the broking industry, with a strong track record of performance and brand excellence.
Role Overview
We are looking for a Brand & Marketing Strategist to build our brand presence and lead integrated digital marketing across paid and organic channels. You will manage performance marketing, SEO and ASO, lead the marketing, CRM and SEO teams, and work with external agencies to deliver measurable growth.
Key Responsibilities
- Develop and maintain brand guidelines, positioning and strategies to strengthen brand presence
- Plan, monitor and optimise digital advertising campaigns across Meta (Facebook, Instagram, LinkedIn) and Google Ads
- Manage and scale campaign budgets, including niche, high-budget campaigns, with a focus on lead quality, conversions and ROI
- Drive SEO and App Store Optimization (ASO) to improve organic visibility, traffic, rankings and app growth
- Create and review content on equity markets, mutual funds, trading, personal finance and investments, including landing pages, ad copy, scripts and social media content
- Coordinate with external agencies for performance marketing, SEO and other marketing activities
- Prepare and analyse marketing MIS reports covering campaign performance, leads, traffic, conversions and key KPIs
- Use insights from content and SEO performance to improve rankings, engagement and conversions
- Lead, assign, monitor and evaluate the CRM, SEO and social media teams
- Manage multiple projects and ensure timely delivery aligned with business goals
Key Result Areas
- Brand and marketing strategy across digital channels
- Performance marketing, SEO and ASO
- Content excellence that is research-driven and audience-focused
- Team and agency management
- Marketing performance and MIS
Required Skills & Tools
- Hands-on experience in landing page content, script writing and copywriting
- Strong command of Meta Ads (Facebook, Instagram, LinkedIn) and Google Ads
- Proven ability to manage and scale campaign budgets, with experience handling high-budget campaigns
- Working knowledge of Semrush, Google Analytics, Google Search Console, Google Trends and keyword planning
- Experience with ASO, local search optimisation and analytics metrics
- Strong skills in team leadership, agency coordination, MIS reporting and data-driven decision-making
- Ability to build brand positioning and keep communication consistent across platforms
Qualifications
- MBA with specialisation in Finance & Marketing or Marketing Communication, or B.A. (Honours) in English
- Minimum 7 years of relevant experience, preferably in financial services or broking
What You Will Gain
- Practical expertise in stock markets, mutual funds, trading and personal finance
- The chance to work on diverse, high-impact projects and build your strategic skills
- A key role in expanding the company’s reach and strengthening its brand
Language
English and Hindi
Skills: brand & marketing,campaigns,meta,facebook,analytics metrics,performance marketing,roi,campaign performance analysis,brand guidelines,search engine optimization (seo),keyword planning,app store optimization,semrush,paid marketing,copywriting,campaign performance,brand & marketing strategy,stock broking,brand presence,brand,search optimisation,campaign budgets,landing pages,brand positioning,script writing,linkedin,meta ads,digital marketing,organic marketing,instagram,google ads,google analytics,financial services,digital advertising campaigns,google search console,google trends,seo,brand positioning strategies,marketing,strategic brand positioning,aso,seo performance,brand & marketing strategist,crm,conversions
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