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Job Description – Junior Flipkart Ads Analyst / Performance Marketing (Flipkart Ads, D2C, Indian Market)
Company: ZeroHarm Sciences
Location: Hyderabad
Work Mode: In-Office (6 Days/Week)
Experience: 1–3 Years
Open Positions: 1
Key Responsibilities
1. Conduct keyword research using Flipkart Ads data, search insights, and marketplace research tools.
2. Build and maintain keyword lists including high-volume, long-tail, branded, competitor, and category keywords.
3. Analyze customer search behavior and identify new keyword opportunities.
4. Optimize keyword bids based on ROAS, CPC, CTR, CVR, and conversion performance.
5. Add negative keywords regularly to reduce wasted ad spend.
6. Research competitor products and advertising strategies to identify growth opportunities.
7. Coordinate with the catalog team to improve keyword indexing in product titles, descriptions, attributes, and listings.
8. Maintain a structured keyword master sheet for all assigned products.
9. Monitor seasonal trends and update keyword strategies accordingly.
10. Set up, launch, and manage Flipkart advertising campaigns.
11. Create and manage Keyword, Product, Search, and Display campaigns.
12. Configure campaign budgets, bidding strategies, targeting, and placements.
13. Follow campaign naming conventions and account structure guidelines.
14. Perform quality checks before launching campaigns.
15. Monitor campaign performance on a daily basis.
16. Optimize bids, budgets, keywords, targeting, and placements for better performance.
17. Pause underperforming campaigns and scale high-performing campaigns.
18. Conduct A/B testing on keywords, bids, campaign structures, and targeting strategies.
19. Improve campaign efficiency while maintaining target ROAS and reducing wasted spend.
20. Analyze campaign performance using Flipkart Ads Console.
21. Track key metrics including ROAS, CPC, CTR, CVR, Impressions, Clicks, Orders, Sales, Spend, and ACOS.
22. Prepare daily, weekly, and monthly performance reports with actionable insights.
23. Identify trends and recommend optimization strategies.
24. Manage daily, weekly, and monthly advertising budgets efficiently.
25. Allocate budgets based on campaign performance and business priorities.
26. Scale profitable campaigns while maintaining advertising efficiency.
27. Support catalog optimization by recommending improvements to product titles, descriptions, keywords, images, and attributes.
28. Monitor listing quality and improve product discoverability.
29. Enhance organic visibility alongside paid advertising efforts.
30. Monitor overall Flipkart Ads account health and campaign delivery.
31. Resolve campaign issues and ensure compliance with Flipkart advertising policies.
32. Maintain an organized account structure and stay updated with the latest Flipkart Ads features and best practices.
Ideal Candidate
1. 1–3 years of hands-on experience managing Flipkart Ads campaigns.
2. Experience working with D2C brands, eCommerce companies, or digital marketing agencies.
3. Strong knowledge of the Flipkart Ads Console and campaign management.
4. Experience managing Keyword, Product, Search, and Display campaigns.
5. Strong understanding of keyword research, bid optimization, and negative keyword management.
6. Hands-on experience optimizing campaigns based on ROAS, CPC, CTR, CVR, Spend, and ACOS.
7. Strong analytical and reporting skills.
8. Experience preparing performance reports with actionable insights.
9. Knowledge of catalog optimization and product discoverability.
10. Preferred experience in the Health & Wellness industry.
11. Willingness to relocate to Hyderabad if required.
12. Comfortable working six days a week from the office.
Interview Process
1. Technical Round
2. Technical Round
3. Final HR Discussion
Click on Apply to know more.