Adfluence Hub
Website:
adfluencehub.com
Job details:
About the Role
We are hiring a mid-level Influencer Outreach Executive to own the full creator journey on
YouTube — from identifying the right creators to getting them onboarded for a campaign. You
will work closely with the YouTube Outreach Lead and be responsible for executing brief-based
creator lists, managing outreach pipelines, negotiating rates, and ensuring smooth onboarding
of confirmed creators.
This is a hands-on, end-to-end role best suited for someone who has prior experience in
influencer marketing and is ready to take ownership of the outreach process independently.
Key Responsibilities
1. Creator Discovery & List Building
• Understand campaign briefs thoroughly and translate them into targeted creator criteria
• Research and shortlist YouTube creators across relevant niches and tiers
• Build structured influencer rosters with key metrics: avg. views, engagement rate,
subscriber count, audience demographics
• Vet creator profiles for content quality, brand safety, and audience authenticity
• Use tools like Social Blade, VidIQ, HypeAuditor for research and validation
2. Outreach & Communication
• Draft personalized outreach emails tailored to each creator or their management
• Reach out via email, DMs, and WhatsApp based on creator availability
• Follow up proactively on non-responses within defined SLA timelines
• Maintain a clear outreach tracker with real-time status updates
3. Negotiation & Confirmation
• Handle initial rate discussions and negotiate within the given campaign budget
• Collect media kits, channel analytics screenshots, and pricing from creators
• Coordinate with creators/managers to confirm deliverables, timelines, and formats
• Escalate complex negotiations or pricing decisions to the Outreach Lead
4. Creator Onboarding
• Share campaign briefs, brand guidelines, and dos and don'ts with confirmed creators
• Collect signed agreements or confirmation emails from creators
• Coordinate internally to ensure creators receive all necessary assets on time
• Serve as the primary point of contact for the creator until content goes live
5. Reporting & Documentation
• Maintain updated roster and outreach sheets at all times
• Share weekly pipeline reports with the Outreach Lead
• Document feedback, learnings, and creator notes after each campaign
Skills Qualifications
Must Have
• 1–2 years of hands-on experience in influencer marketing or creator outreach
• Good understanding of YouTube as a platform – formats, metrics, creator types
• Strong written communication skills – email drafting, follow-ups, negotiation
• Proficiency in Google Sheets / Excel for maintaining rosters and trackers
• Ability to manage multiple campaigns and deadlines simultaneously
• Self-driven with strong ownership and follow-through
Good to Have
• Experience working with YouTube creators or MCNs (Multi-Channel Networks)
• Familiarity with tools: Social Blade, VidIQ, HypeAuditor, or similar
• Understanding of YouTube campaign pricing (CPV, flat fee, dedicated vs. integrated)
• Exposure to brief-reading and campaign planning in an agency setup
Key Performance Indicators (KPIs)
• Number of creators researched and shortlisted per brief
• Outreach-to-response conversion rate
• Creator confirmation rate per campaign
• Time taken from brief receipt to final confirmed list
• Accuracy of roster data and timely status updates
• Smooth onboarding – zero delays due to missing briefs or assets
Why Join Us
• Own the full outreach cycle – not just one part of it
• Work on live brand campaigns across categories
• Direct mentorship from the YouTube Outreach Lead
• Fast-track growth opportunity into a Senior Outreach or Strategy role
• Access to premium creator research and analytics tools
• Young, collaborative, and performance-driven team culture
Click on Apply to know more.