upGrad Rekrut
Website:
rekrutindia.com
Company:
https://www.linkedin.com/company/upgradrekrut
Seniority: Mid-Senior level
Industries: Food and Beverage Manufacturing, Food and Beverage Retail, and Retail Health and Personal Care Products
Job details:
We are hiring for one of our clients, a new health drink brand!
Location: Mumbai, Andheri
Experience Required: 3-5 years in brand marketing, BTL, or campaign management — FMCG or consumer brands preferred.
CTC: 10 to 12 LPA
Key Responsibilities:
- Run BTL activations end-to-end sampling drives, college events, trade promotions, sports activations, product launches, and more.
- Support ATL rollouts by coordinating with agencies and media partners, tracking placements, and flagging anything that's off-brief or off-brand.
- Plan and carry out consumer research surveys, field observations, intercepts and turn what you find into something the team can act on.
- Own the master campaign calendar and make sure ATL, BTL, and digital are always in sync.
- Brief agencies and vendors, review their work, and keep them accountable to timelines.
What We're Looking For
- 3-5 years in brand marketing, BTL, or campaign management — FMCG or consumer brands preferred.
- Some experience with consumer research or market analysis — you don't need to be a data analyst, but you should know how to gather information, make sense of it, and present a clear point of view.
- Good at juggling multiple things at once without dropping any of them.
- Experience working with on-ground agencies, fabricators, and event companies.
- A strong communicator who works well with both internal teams and external partners.
- Happy to travel to activation sites when required.
Click on Apply to know more.
