Astellas Pharma
Website:
astellas.com
Company:
https://www.linkedin.com/company/astellaspharmainc
Seniority: Not Applicable
Industries: Biotechnology Research, Pharmaceutical Manufacturing, and Research Services
Job details:
About Astellas
Astellas is a global life sciences company committed to turning innovative science into VALUE for patients. We provide transformative therapies in disease areas that include oncology, ophthalmology, urology, immunology and women's health. Through our research and development programs, we are pioneering new healthcare solutions for diseases with high unmet medical need. Learn more at Astellas.com (https://www.astellas.com/en) .
Are you driven to make a real difference in the lives of patients?
We're seeking passionate individuals who thrive in dynamic environments, embrace new ideas, and aren't afraid to take intelligent risks. People who act with unwavering integrity and are deeply committed to making a tangible impact.
Purpose And Scope
The Digital Campaign Manager is part of the Customer Engagement Excellence (CEE) team within the broader Value Delivery organization. CEE is an integrated global group focused on supporting capabilities across VALUE Delivery, including Commercial (Sales/Marketing), Market Access and Medical Affairs, to enhance delivery and outcomes to the business, whilst prioritizing ethical decision making. During all such activities, there is a need to ensure that the integrity and independence of Medical Affairs capabilities is not compromised. The Chapter Member is expected to proactively communicate and consult with their Chapter and Value Team Leads as necessary to ensure that the integrity and independence of Medical Affairs is maintained at all times.
Astellas is advancing digital engagement to transform healthcare, and the Digital Engagement Centre (DEC) is at the forefront, driving omnichannel excellence in HCP engagement. The Digital Campaign Manager is a pivotal role within the Global Capability Center (GCC), owning end-to-end digital campaign execution for a designated strategic brand(s) or product(s) within a defined therapeutic area(s). Operating in a fast-moving agile, matrix environment, this role sits at the intersection of global strategy and local market activation, translating brand objectives into high-impact, data-driven digital campaigns across Europe, South America, the Middle East, and Asia.
Working without direct reports, the Digital Campaign Manager exercises significant influence through expertise and cross-functional collaboration, engaging global and local brand teams across multiple countries. The role requires an entrepreneurial mindset combined with disciplined execution, championing best practice, digital innovation, and continuous campaign optimization to drive measurable outcomes for patients, healthcare professionals, and the business.
In the role of Chapter Member, the individual executes day-to-day activities within their assigned Value Team, with responsibilities that may vary according to the team’s mandate. Within the Value Team, the Chapter Member focuses on resolving specific business challenges for the organization. Value Teams are established and evolve in response to changing business objectives, and Chapter Members serve as key business partners, applying their expertise to drive organizational results. As a Value Team member, the individual collaborates with cross-functional resources to achieve defined objectives and outcomes, working from a prioritized backlog of tasks. The Chapter Member works directly with the Value Team Lead to execute the team’s strategy and deliverables in alignment with its mission. The Chapter Member receives capability and skillset development under the guidance of the Chapter Lead, who provides coaching and mentoring within the Agile model.
Responsibilities And Accountabilities
Campaign Strategy and Planning
- Serve as the primary DEC point of contact for the assigned global brand team(s), building trusted, high-impact relationships with global and local stakeholders across commercial and medical.
- A core expectation of this role is close, day-to-day collaboration with a defined set of expert peers within the DEC value team structure. The Digital Campaign Manager acts as the campaign orchestration lead, ensuring that each expert’s output is integrated seamlessly into a coherent, on-brand, and compliant multi-channel experience across Europe, South America, Middle East, and Asia.
- Own the digital campaign strategy and delivery for one strategic brand or product within a specific therapeutic area across multiple countries; translating global brand and commercial strategy into integrated, multi-channel quarterly campaign plans aligned to annual brand objectives.
- Align campaign planning with agile sprint cycles, maintaining clear backlogs, prioritisation, and acceptance criteria; continuously identify optimisation opportunities across markets based on performance, learnings, and analysis.
- Partner with global brand team(s), Digital Content Managers, Digital Channel Experts and in country stakeholders to define campaign objectives, target audiences, KPIs, and channel mix.
- Influence without authority: secure buy-in from global brand team, market leads, agency partners (where applicable), and internal technology teams to deliver campaign priorities on time and within scope.
Campaign Build, Execution and Delivery
- Own the end‑to‑end build and execution of digital campaigns across owned channels, including email, web, webinars, and CRM/CLM platforms. Working closely with the global social media & paid media expert for paid and earned channels including search, programmatic, and social.
- Configure, deploy, and quality‑assure campaigns within marketing automation, web and CRM ecosystems (e.g., Marketo, Veeva‑enabled platforms, Adobe Experience Cloud or equivalent).
- Manage campaign timelines, dependencies, tagging, and launch readiness across markets for the specific product / brand. Maintain a clear RACI across all campaign workstreams, ensuring accountability is transparent and decision-making is efficient.
- Serve as the main point of contact and escalation between digital content managers and the DEC lead; proactively managing stakeholder expectations, risks, and regular strategic updates.
- Design and govern customer journey orchestration logic within Marketo and connected platforms, ensuring trigger-based, behavioural, and segment-driven campaign flows are correctly configured, tested, and maintained. Leverage engagement data insights from the Engagement and Orchestration Data Expert to refine audience segmentation, personalisation rules, and campaign sequencing across all four regions.
- Co-ordinate the end-to-end integration of webinar and virtual event programmes into campaign journeys, including pre-event promotion, registration flows, live execution support, and post-event follow-up nurture sequences. Ensure webinar data and engagement signals feed back into campaign segmentation and reporting.
- Partner closely with Digital Content Managers to brief, review, and deploy MLR-approved, correctly localised campaign assets including emails, landing pages, banners, and CLM materials — ensuring cultural, linguistic, and regulatory compliance while maintaining brand integrity. Align on content calendars and ensure production timelines are integrated into sprint planning.
- Collaborate with the Social Media and Paid Media Expert to define paid and organic social strategy for the brand; aligning on audience targeting, creative briefing, budget pacing, and platform selection across LinkedIn, Meta, programmatic, and search channels. Jointly review paid media performance and course-correct within sprint cycles.
Optimisation and Performance Management
- Execute A/B and multivariate testing strategies across messaging, creative, and channel parameters, embedding a culture of continuous improvement
- Define KPIs and measurement frameworks for each campaign, aligned to brand objectives (reach, engagement, conversion, share of voice, HCP reach), working closely with Digital Content Managers and Engagement & Orchestration data expert.
- Monitor live campaign performance using analytics dashboards such as the Journey Performance Dashboard, Adobe Analytics, and Veeva CRM reporting — identifying trends, anomalies, and optimisation opportunities.
- Deliver regular performance reports and sprint retrospectives to brand and DEC leadership, translating data into clear insights and recommended actions
- Apply learnings iteratively across the campaign lifecycle, adjusting budgets, targeting, and creative in real time where platform and regulatory constraints permit
Governance, Compliance and Risk Management
- Ensure all digital campaigns comply with applicable pharmaceutical codes of practice (e.g., ABPI, EFPIA, IFPMA, local country codes), data privacy regulations (GDPR, PDPA), and internal SOPs
- Maintain accurate and audit-ready documentation for all campaign assets, approvals, and performance records.
- Proactively identify operational, compliance, or brand risks within campaign delivery and escalate with proposed mitigations.
- Contribute to continuous improvement of DEC campaign delivery processes, templates, and playbooks
Required Qualifications
- Bachelor’s degree in marketing, Project management, Communications, Digital Media, Life Sciences, Business, or related field.
- 3–5 years of experience in digital marketing, campaign execution, or marketing operations
- Solid experience in healthcare, pharmaceutical, biotech, or other regulated industries, especially within multinational corporation with global operations and local footprint.
- Hands-on experience managing digital campaigns across multiple channels (CRM, paid search, display, email (Marketo, Veeva approved emails), social media, Webinar platforms (ONOMI) or programmatic).
- Experience within oncology, urology, immunology, and/or women’s health.
- Strong understanding of pharmaceutical marketing regulations and promotional review processes (MLR and Health Authority Submissions), plus familiarity with GDPR, HIPAA, and PIPEDA.
- Strong analytical skills and experience with performance tracking tools (Google Analytics, dashboards, BI tools).
- Self-starter with the ability to manage multiple projects and competing timelines simultaneously across a complex cross-functional environment.
- Exceptional communication and stakeholder coordination skills, with a proven ability to influence and drive outcomes in a fast-paced, dynamic environment.
- Highly coachable with a genuine drive for continuous growth and professional development; actively engages with Chapter Lead guidance and capability building opportunities.
- Strong written and verbal English communication skills.
Required Qualification
- Experience specifically marketing to healthcare professionals (HCPs) or patient audiences.
- Knowledge of South American, European, Middle Eastern, and/or Asian pharmaceutical advertising regulations including EMA, EFPIA, ABPI, and AIFA.
- Certifications in digital marketing platforms such as Marketo, Adobe, Google Ads, Meta, LinkedIn, or programmatic platforms.
- Experience working with Next Best Engagement (NBE) or customer journey orchestration platforms in campaign execution.
- Familiarity with content approval systems such as Veeva PromoMats.
- Active experience working within Agile squads, participating in sprint planning, stand-ups, reviews, and retrospectives to contribute to squad velocity and cross-functional alignment.
Work Environment
This position is based in our Global Capability Center Poland or India. At Astellas we recognize the importance of work/life balance, and we are proud to offer a hybrid working solution allowing time to connect with colleagues at the office with the flexibility to also work from home. We believe this will optimize the most productive work environment for all employees to succeed and deliver. Hybrid work from certain locations may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines.
What Awaits You At Astellas
- Global collaboration: Become part of a connected global business of like-minded life science leaders, all dedicated to improving patients' lives worldwide.
- Real-world patient impact: Contribute to transformative therapies that reach patients around the world, knowing your work makes a difference every day.
- Relentless Innovation: Join a company at the forefront of scientific breakthroughs, where you'll have the opportunity to shape the future of healthcare.
- A Culture of Growth: Chart your own course within a supportive environment that values your contributions, champions your development, and empowers you to pursue your passions.
Our Organizational Values and Behaviors
Values: Innovation, Integrity and
Impact sit at the heart of what we do.
Behaviors: We come together as
‘One Astellas’ , working with
courage and a
sense of urgency . We are
outcome focused and consistently take
accountability for our personal contribution
Category Experience & Engagement Practice
Astellas is committed to equality of opportunity in all aspects of employment.
EOE including Disability/Protected Veterans
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