Cantellat Solutions
Website:
cantellat.com
Company:
https://www.linkedin.com/company/cantellat
Industries: Artificial Intelligence
Job details:
ROLE PURPOSE
Own and build the company’s digital growth engine across Google, LinkedIn, YouTube, Instagram, Facebook, X, WhatsApp and emerging platforms. Work with the existing content team to turn content into measurable reach, audience, authority, traffic, qualified leads and business growth. The role also owns digital budget planning, spend analysis and ROI optimisation, with final spend approval retained by the Founder / Head of Digital Marketing.
KEY RESPONSIBILITIES
• Growth Strategy: Develop and execute the digital growth strategy with measurable monthly and quarterly targets.
• Audience Growth: Grow followers, subscribers, communities, website traffic, brand visibility and qualified digital demand across platforms.
• Platform Strategy: Develop platform-specific strategies based on algorithms, audience behaviour, content formats and distribution mechanics.
• SEO & Organic Growth: Drive SEO, keyword strategy, technical SEO and organic search growth.
• Content Distribution: Optimise topics, headlines, hooks, thumbnails, formats, CTAs, keywords and publishing schedules.
• Analytics & Reporting: Build dashboards and track reach, engagement, traffic, watch time, audience growth, leads, conversions and revenue contribution.
• Experimentation: Run continuous A/B tests and growth experiments and convert insights into actionable improvements.
• Budget Planning: Plan digital marketing budgets across platforms, campaigns, channels and growth initiatives based on business objectives and expected ROI.
• Spend Analysis: Analyse planned vs. actual spend, CAC, CPL, CPA, ROAS, conversion rates and revenue contribution; identify inefficiencies and opportunities.
• Forecasting & Allocation: Prepare monthly and quarterly spend forecasts and recommend budget allocation or reallocation across Google, Meta, LinkedIn, YouTube and other channels.
• Spend Optimisation: Recommend increasing, reducing, pausing or shifting investment based on performance data.
• Spend Governance: Present budget and spend recommendations to the Founder / Head of Digital Marketing for review and approval. Material changes to approved spend require approval.
• AI & Marketing Technology: Use AI, automation, APIs, analytics and marketing technology to improve growth, measurement and productivity.
• Market Intelligence: Monitor competitors, industry trends and emerging platforms to identify new growth opportunities.
• Cross-functional Execution: Work closely with Content, Editorial, Design, Video, Technology, Product and Sales teams.
KEY SUCCESS METRICS
• Follower & Subscriber Growth • Organic Search Visibility & Traffic
• Social Reach & Engagement • YouTube Views & Watch Time
• Website Traffic & Qualified Digital Leads • Digital Lead-to-Business Conversion
• Brand Search Growth • Successful Growth Experiments
• Digital Revenue Contribution • Budget Utilisation & Spend Efficiency
• CAC / CPL / CPA • ROAS / Marketing ROI
• Actual vs. Budget Variance • Revenue / Business Generated per ₹ of Digital Spend
• Digital Marketing Budget Forecast Accuracy
IDEAL CANDIDATE
We are looking for a Growth Strategist + Marketing Technologist + Data Analyst + Digital Experimenter, not simply a Social Media Manager.
· Proven experience in Digital Growth, Growth Marketing, SEO, Performance Marketing or Product Growth.
· Strong analytical, commercial and data-driven thinking with ownership of measurable outcomes.
· Hands-on understanding of SEO, social, video, paid media and digital funnels.
· Experience with Google Analytics, Search Console, YouTube Analytics, Meta and LinkedIn Analytics or equivalent tools.
· Strong understanding of platform algorithms, content distribution and audience behaviour.
· Experience with A/B testing, experimentation and conversion optimisation.
· Comfort with AI, automation, APIs, dashboards and marketing technology.
· Ability to translate data into budget, spend and growth decisions and communicate recommendations clearly.
DECISION & GOVERNANCE
The Growth Engineer owns digital spend analysis, forecasting, optimisation and budget recommendations. The Founder / Head of Digital Marketing reviews and approves the proposed budget and spend. Only approved spend changes may be executed, and actual outcomes and variance should be recorded for future optimisation and learning.
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