SBI Card
Website:
sbicard.com
Company:
https://www.linkedin.com/company/sbi-card
Seniority: Mid-Senior level
Industries: Banking, Financial Services, and Retail
Job details:
Role Purpose: Responsible for leading a team to manage the Loyalty program for the SBI Credit Cards portfolio; optimize redemption rate and rewards costs.
Role Accountability
- Devise and implement rewards and loyalty programs execution plan to manage redemption rate withing a given cost per point and within overall assigned budgets
- Manage rewards processes from control standpoint and perform checks to prevent misuse of reward points
- Develop and nurture strategic and tactical partnerships & programs at a regional & national level for direct deals on redemption
- Manage agency relationships for rewards fulfillment and ensure their service delivery levels are in line with agreed SLAs
- Work with Cross functional team of IT and Finance to ensure proper reporting of rewards
- Monitor budget adherence in redemption rate and cost per point and highlight need for additional funds to keep pace with business volumes
- Oversee timely preparation and dissemination of reward and loyalty program data for board reporting purposes
- Scan the market to identify best practices/latest trends in rewards/loyalty programs and recommend the same for adoption within SBI Card
- Ensure proper documentation of program level data and business processes for audit readiness
- Ensure process documentation and compliance adherence
Measures of Success
- Cost per Point Movement
- Cash to non-cash redemption Ratio
- No adverse observations in internal / external audits
- Cost adherence in rewards & loyalty program management
- Engagement Matrix / Customer Satisfaction Index
- Process adherence as per MOU
Technical Skills / Experience / Certifications
- Good Knowledge on Consumer and Competition behavior and Credit Card Market Dynamics
- Knowledge of loyalty & rewards preferred
Competencies critical to the role
- Planning & Organizing
- Relationship Management
- Teamwork & Collaboration
- Analytical Ability
- Negotiation & Influencing
- Innovation & Problem Solving
Qualification: MBA /PGDBM in Marketing or any other relevant discipline
Preferred Industry: Payment Card Industry, Retail & travel
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