myTrident
Website:
mytrident.com
Job details:
Role Overview:
The Vice President - D2C & Marketplaces will own the complete P&L, growth strategy, and execution of myTrident's digital commerce business across the brand website and leading marketplaces.
This leadership role requires a blend of strategic thinking, digital expertise, commercial acumen, customer obsession, and operational excellence. The incumbent will be responsible for driving revenue growth, profitability, customer acquisition, retention, marketplace excellence, and building a high-performing digital commerce organization.
Purpose & Impact of Your Role:
Business & P&L Ownership
- Own end-to-end revenue, profitability, and growth targets for D2C and Marketplace channels.
- Develop and execute annual and long-term business plans aligned with company objectives.
- Drive sustainable growth while optimizing contribution margin and customer lifetime value.
- Establish channel-wise growth roadmaps and performance scorecards.
D2C Business Leadership
- Lead the growth and optimization of myTrident's website and digital commerce ecosystem.
- Drive traffic, conversion, repeat purchases, and customer retention.
- Enhance customer experience through personalization, merchandising, loyalty initiatives, and seamless user journeys.
- Collaborate with product, technology, supply chain, and marketing teams to improve business performance.
Marketplace Strategy & Growth
- Define and execute channel strategies across Amazon, Flipkart, Myntra and other relevant platforms.
- Build strategic relationships with marketplace partners and senior stakeholders.
- Drive assortment expansion, visibility, advertising effectiveness, and category leadership.
- Lead annual business planning, negotiations, growth investments, and joint business plans with marketplaces.
Digital Marketing & Customer Growth
- Partner with the marketing team to drive customer acquisition, retention, and engagement.
- Optimize ROI across performance marketing investments.
- Leverage data analytics to improve CAC, ROAS, conversion rates, and customer lifetime value.
- Develop strategies for CRM, loyalty, retention, and personalization.
Merchandising & Assortment Planning
- Drive category growth through data-driven assortment planning.
- Identify emerging trends, customer preferences, and whitespace opportunities.
- Optimize pricing, promotions, and product visibility across channels.
- Collaborate closely with merchandising and product teams on product launches and growth initiatives.
Operations & Supply Chain Excellence
- Ensure superior fulfillment, inventory management, demand planning, and customer service standards.
- Improve service level metrics including availability, delivery timelines, ratings, reviews, and returns management.
- Build scalable operating processes to support rapid growth.
Data & Analytics
- Establish KPI-driven business management practices.
- Utilize data to generate actionable business insights.
- Create dashboards for sales, profitability, customer metrics, and operational performance.
- Drive a culture of experimentation, testing, and continuous improvement.
Team Leadership
- Build, mentor, and lead a high-performing digital commerce organization.
- Develop strong leadership capabilities within the team.
- Foster a culture of accountability, innovation, agility, and customer-centricity.
- Work cross-functionally with marketing, product, finance, technology, supply chain, and customer experience teams.
Experience & Qualifications:
- Bachelor’s degree in business, Commerce, or related discipline.
- MBA from a premier business school preferred.
- 12-18+ years of experience in digital commerce, D2C, marketplaces, e-commerce, or consumer internet businesses.
- Proven experience leading large-scale D2C and marketplace businesses.
- Strong P&L management experience with significant revenue ownership.
- Experience in consumer goods, retail, lifestyle, home furnishings, fashion, FMCG, or digital-first brands preferred.
- Demonstrated success scaling high-growth digital businesses.
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