Website:
workong.com
Job details:
Founding Product-Led Growth (PLG) Marketer
( Freelance-Marketers , Please DON'T Apply - Won't be considering )
Location: Remote/WFH (Bengaluru Based Preferred)
Experience: 2–3 Years
Employment Type: Full-time
Compensation: ₹10–12 LPA
We're an early-stage AI SaaS startup looking for our First Product Marketing hire to own how we position, launch, and take our product to market.
What You'll Do
- Define ICP, personas, positioning, and messaging.
- Conduct customer interviews and market research.
- Develop GTM strategies for new products and features.
- Create product narratives, content, case studies, and thought leadership.
- Build sales enablement materials including decks, one-pagers, and battlecards.
- Drive product adoption, activation, and lifecycle marketing.
- Analyze competitors, customer insights, and market trends.
- Work closely with founders, product, sales, and growth teams.
- Measure and optimize GTM, adoption, and revenue impact.
What We're Looking For
- 2–3 years of experience in Product Marketing, Growth, GTM, B2B2C, or SaaS.
- Strong understanding of ICP, segmentation, positioning, and customer journeys.
- Experience with customer research and GTM execution.
- Excellent storytelling, communication, and copywriting skills.
- Ability to simplify complex AI/product concepts into compelling messaging.
- Strong analytical and experimentation mindset.
- Comfortable working independently in an early-stage startup.
Nice to Have: AI/SaaS experience, PLG experience, B2B2C experience, and familiarity with HubSpot, PostHog, Mixpanel, GA4, Apollo, Clay, or similar tools.
Success in 3 Months
- Clear ICP, positioning, and messaging.
- Repeatable GTM playbooks.
- Successful product/feature launches.
- Strong sales enablement and customer content.
- Improved product adoption and conversion.
- A measurable product marketing engine tied to revenue.
Why Join Workong?
- Build Product Marketing from scratch.
- Significant ownership and impact.
- Competitive salary
- Work at the intersection of AI, SaaS, Product & GTM.
Click on Apply to know more.
