Website:
proshieldau.com
Job details:
Growth Marketing Lead - Meta, Google, Content & Funnels
Full-Time | Remote | Long-Term Role
ProShield Security is looking for an experienced Growth Marketing Lead to take ownership of our marketing and help us build a predictable system for generating high-quality leads, converting them into customers and growing our brand.
This is not just a Meta Ads role and it is not a basic social media management role.
We want someone who understands the entire marketing funnel and can connect paid advertising, organic content, creative strategy, landing pages, retargeting, email/SMS marketing, tracking and sales performance together.
You will work directly with the founder, our sales team, local videographer and video editor.
Your Main Goal
Build and manage a marketing system that:
- Generates a high volume of qualified leads
- Improves the percentage of leads that become customers
- Builds ProShield into a recognised brand
- Continuously tests new creatives, offers, audiences and funnels
- Gives us clear data on where every lead and customer is coming from
We want someone who takes ownership rather than waiting to be told what to do.
What You Will Own
Paid Advertising
You will manage and continuously improve:
- Meta Facebook & Instagram Ads
- Google Ads
- Google Search campaigns
- Retargeting campaigns
- TOF, MOF and BOF strategy
- Lead-generation campaigns
- LinkedIn Ads for commercial/B2B opportunities
- Audience creation and targeting
- Creative and offer testing
- Budget allocation and scaling
You should be highly experienced with both Meta Ads Manager and Google Ads and understand how to generate customers, not simply cheap leads.
Content & Creative Strategy
You will help lead our organic and paid content strategy.
We need someone who actively follows what is happening on:
- Instagram
- Facebook
- TikTok
- YouTube Shorts
- LinkedIn
You should understand current content formats, hooks, trends and what makes people stop scrolling.
You will:
- Develop new video concepts
- Create hooks and advertising angles
- Research competitors and trends
- Develop organic content ideas
- Identify opportunities for viral/reach-focused content
- Plan content calendars
- Turn customer questions and objections into content
- Brief our local videographer on what needs to be filmed
- Brief our editor on how creatives should be structured
- Analyse which videos and hooks are performing
- Create new variations from winning concepts
You will not be expected to professionally film or edit everything yourself.
We have people for production.
Your job is to know what we should create, why we are creating it and what we should test next.
Previous experience creating or directing organic content that achieved significant reach or viral performance is highly valued.
Work Closely With Sales
Marketing and sales will operate together.
You will regularly work with our sales team to understand:
- Why customers buy
- Why customers don’t buy
- Common objections
- Questions customers ask
- Lead quality
- Competitors customers mention
- Pricing concerns
- Which offers are helping close sales
You will use this information to improve our ads, content, offers, landing pages and follow-up campaigns.
We don’t judge marketing success only by CPL.
We care about:
Qualified leads → appointments → sales → customer acquisition cost → revenue.
Funnels, Tracking & Retargeting
You should understand how to build and improve the complete customer journey.
This includes:
- Landing pages
- Lead forms
- Meta Pixel
- Meta Conversion API
- Meta Events Manager
- Google Analytics / GA4
- Google Tag Manager
- Conversion tracking
- UTM tracking
- CRM attribution
- Retargeting audiences
- Custom audiences
- Lookalike audiences
- Lead-source tracking
- Customer conversion tracking
We want to know which campaigns, creatives, audiences and offers are actually producing customers.
CRM, Email & Lead Nurturing
We currently use GoHighLevel.
You will help build and optimise:
- Email campaigns
- SMS campaigns
- Lead nurture sequences
- Retargeting campaigns
- Unresponsive-lead follow-up
- Old-lead reactivation
- Offer campaigns
- Customer follow-up
- Review campaigns
- Referral campaigns
- Segmentation
Experience with GoHighLevel is preferred.
Strong experience with another CRM or lifecycle platform such as HubSpot, Klaviyo or ActiveCampaign is also relevant.
Landing Pages & CRO
You should be comfortable creating, directing or improving landing pages.
Experience with any of the following is valuable:
- GoHighLevel
- Shopify
- WordPress
- Webflow
- Other landing-page builders
You should understand:
- Conversion rate optimisation
- Headlines
- Offers
- Forms
- Calls to action
- Social proof
- A/B testing
- Mobile conversion
- Landing-page analytics
You do not need to be a full-stack developer.
Who We’re Looking For
We are looking for someone highly experienced, not someone looking to learn paid advertising for the first time.
Ideally you have:
- 7+ years in growth or performance marketing
- Strong Meta Ads experience
- Strong Google Ads experience
- Experience with significant advertising budgets
- Agency, DTC, e-commerce or high-growth brand experience
- Strong understanding of direct-response marketing
- Strong understanding of TOF, MOF and BOF funnels
- Experience with retargeting
- Experience developing creative concepts and hooks
- Experience working with videographers, editors or creative teams
- Strong understanding of landing pages and CRO
- Strong conversion tracking knowledge
- Experience with GA4/GTM
- Experience with Meta Pixel/CAPI
- Strong analytical ability
- Experience connecting marketing performance to sales
- Excellent understanding of current social media trends
You should be able to look at our numbers and tell us:
What is working?
What isn’t working?
Why?
What should we test next?
You May Be a Great Fit If…
You have previously worked inside a successful:
- Performance marketing agency
- E-commerce brand
- DTC brand
- Lead-generation business
- Fast-growing startup
We particularly value candidates who have managed multiple accounts or substantial advertising spend because you have likely seen many different campaigns, creatives, offers and funnels.
This Role Is NOT For
This probably isn’t the right role if your experience is mainly:
- Posting basic social media content
- Boosting Facebook posts
- Canva design
- Reporting likes and followers
- Running ads without understanding tracking
- Optimising only for cheap CPL
- Waiting for management to provide every advertising idea
We want someone who thinks like an owner of the marketing function.
Your Future With Us
This is not intended to remain a one-person marketing position forever.
We are building our marketing operation now.
As the company grows, we expect to add more:
- Content creators
- Editors
- Media buyers
- Designers
- Marketing assistants
- SEO/content specialists
- Other marketing team members
The right person will have the opportunity to grow from Growth Marketing Lead into Head of Marketing, helping recruit, train and manage the marketing team as we scale.
You will have significant influence over how our marketing department is built.
What Success Looks Like
Within this role, success means:
- More qualified leads
- Better lead quality
- Lower customer acquisition cost
- Higher lead-to-sale conversion
- Consistent creative testing
- Strong retargeting
- Clear attribution and tracking
- Growing organic reach
- Stronger brand awareness
- Increasing revenue from marketing
We want to build a marketing machine, not simply run advertisements.
How to Apply
Please send:
1. Your CV or LinkedIn profile
2. A short introduction
3. Examples of Meta and Google campaigns you have personally managed
4. Approximate monthly advertising budgets you have personally controlled
5. Examples of results you achieved
6. Examples of organic content you created or directed that achieved strong reach
7. Examples of landing pages, funnels or campaigns you helped build
Please also answer:
If a company was generating a large number of cheap Meta leads but very few were becoming customers, what would you investigate first and what would you do?
Shortlisted candidates will be asked to walk us through previous campaigns and explain their thinking.
We care more about demonstrated ability and results than impressive job titles.
Click on Apply to know more.
