NITCO LIMITED
Website:
nitco.in
Company:
https://www.linkedin.com/company/nitcoltd
Seniority: Mid-Senior level
Industries: Wholesale Building Materials
Job details:
Job Summary
The Business Development Manager will be responsible for driving specification-led business growth for NITCO across tiles, marble, and mosaic categories by influencing key stakeholders in the project ecosystem. The role focuses on creating demand at the pre-sales stage through engagement with architects, interior designers, contractors, project management consultants, builders, government institutions, and strategic retail partners.
This individual will be responsible for generating a robust project pipeline, securing product specifications, converting opportunities into revenue, and ensuring strong commercial outcomes through billing growth, collections, and market expansion. The role requires a commercially driven professional who can combine relationship-led selling with strategic market development to strengthen NITCO’s presence in high-potential project segments.
Key Responsibilities
- Project Pipeline Creation & Business Development
- Identify, develop, and convert new project opportunities across residential, commercial, hospitality, institutional, and government segments.
- Build a qualified project pipeline through proactive market mapping, prospecting, relationship development, and opportunity tracking.
- Engage early in the project lifecycle to position NITCO products at the conceptual and specification stage.
- Drive revenue generation through project acquisition, lead conversion, and cross-category selling across NITCO’s product portfolio.
- Specification Selling & Influencer Network Development
- Build and maintain strong relationships with architects, interior designers, project consultants, contractors, and developers to drive product preference and specification approvals.
- Position NITCO as a premium design-led surfaces brand through regular product presentations, design discussions, sampling programs, and engagement initiatives.
- Expand and strengthen the influencer ecosystem to create sustainable lead generation channels and repeat business opportunities.
- Ensure consistent product visibility and brand recall across target specification networks.
- Strategic Stakeholder & Account Engagement
- Develop strong working relationships with builders, institutional buyers, retail partners, and procurement stakeholders to convert opportunities into commercial business.
- Engage with contractors and project execution teams to drive negotiations, order closures, and product adoption across multiple project sites.
- Collaborate with retail and key account teams to support seamless execution and maximize project conversion opportunities.
- Represent NITCO professionally across industry forums, exhibitions, networking events, and customer engagement platforms.
- Government & Institutional Business Development
- Identify and pursue opportunities across government and institutional projects including CPWD, PWD, MES, public infrastructure, and institutional developments.
- Drive empanelment, approvals, and product inclusion within relevant institutional and government specifications.
- Monitor upcoming public sector opportunities and proactively position NITCO for participation.
- Commercial Ownership & Revenue Delivery
- Own revenue generation, billing achievement, and commercial conversion for the assigned market/territory.
- Drive strong collection discipline and proactively manage receivables in coordination with finance and sales teams.
- Support reduction in Days Sales Outstanding (DSO) through structured follow-up and account management.
- Ensure commercial discipline in pricing, quotation management, and order execution aligned with company policies.
- Market Intelligence & Strategic Planning
- Continuously monitor market trends, competitor activities, pricing movements, customer preferences, and emerging project opportunities.
- Share actionable market intelligence to support product strategy, commercial decision-making, and regional growth initiatives.
- Contribute to business planning, market expansion strategies, and channel development initiatives for assigned territories.
- Internal Collaboration & Execution Excellence
- Work closely with sales, retail, supply chain, design, commercial, factory, and customer support teams to ensure timely project execution and customer satisfaction.
- Coordinate product sampling, mock-ups, product launches, factory visits, design studio interactions, and customer engagement activities.
- Maintain disciplined pipeline reporting, forecasting, CRM/Turbo updates, and project tracking to ensure execution visibility.
Key Performance Indicators (KPIs)
Commercial Performance
- Revenue and billing achievement vs target
- Collection efficiency and receivables management
- DSO improvement
- Margin contribution from project business
Business Development Effectiveness
- Qualified project pipeline generated
- Project conversion ratio
- New project acquisition value
- Product specification approvals secured
Market Development
- Growth in active architect/designer/consultant network
- Government/institutional approvals and project wins
- Share of wallet across assigned project ecosystem
Execution Excellence
- Forecast accuracy
- CRM/Turbo discipline
- Timeliness of project follow-up and closure
Qualification
- Bachelor’s degree in Business Administration, Marketing, Civil Engineering, Architecture, or related discipline.
- MBA preferred.
Experience
- 6–10 years of experience in business development, project sales, specification selling, or B2B sales within tiles, marble, building materials, construction, interiors, or allied industries.
- Strong experience in engaging with architects, designers, contractors, consultants, developers, and institutional stakeholders.
- Proven track record in project acquisition, relationship-led selling, and commercial execution.
Skills Required
- Strong business development and opportunity conversion skills
- Excellent stakeholder management and relationship-building capabilities
- Strong commercial acumen with understanding of billing, collections, and profitability
- Effective negotiation, presentation, and influencing skills
- Strategic market awareness and competitive intelligence orientation
- High ownership mindset with strong execution discipline
- Ability to manage multiple stakeholders, long sales cycles, and project-driven business environments
- Willingness to travel extensively
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