Zafify
Website:
zafify.com
Company:
https://www.linkedin.com/company/zafify
Seniority: Mid-Senior level
Industries: Construction
Job details:
# Job Description – Marketing Manager
## Position
**Marketing Manager – Medical & Corporate Projects**
## Department
Business Development & Marketing
## Experience Required
**3–5 Years**
## Industry Experience
Civil, Interior Fit-Out, Construction, Healthcare Infrastructure, Medical Facilities, Corporate Offices, or Commercial Interiors.
## Job Purpose
We are looking for a dynamic and result-oriented **Marketing Manager** to generate new business opportunities and develop client relationships in the **medical, healthcare, hospital, clinic, diagnostic centre, and corporate office sectors**.
The candidate will be responsible for identifying potential projects, generating leads, meeting clients, understanding project requirements, coordinating proposals and quotations, and supporting the company in achieving business growth targets.
## Key Roles & Responsibilities
### 1. Business Development & Lead Generation
* Identify and generate new business opportunities in the medical and corporate office sectors.
* Develop contacts with hospitals, clinics, diagnostic centres, healthcare organizations, corporate companies, architects, consultants, and project management teams.
* Generate leads for civil construction, interior fit-out, renovation, MEP, HVAC, and related projects.
* Maintain a strong pipeline of potential projects and clients.
* Follow up regularly with prospective clients and convert leads into business opportunities.
### 2. Client Relationship Management
* Build and maintain strong professional relationships with existing and potential clients.
* Schedule and attend client meetings to understand project requirements.
* Present the company's services, capabilities, completed projects, and technical strengths.
* Coordinate with clients throughout the proposal, negotiation, execution, and handover stages.
* Ensure timely response to client queries and requirements.
### 3. Marketing & Business Strategy
* Develop and implement marketing strategies to increase the company's presence in the healthcare and corporate sectors.
* Identify new market opportunities and potential business segments.
* Conduct market research and competitor analysis.
* Develop marketing plans to achieve monthly and annual business targets.
* Support branding, digital marketing, presentations, brochures, and other promotional activities.
### 4. Proposal & Tender Coordination
* Coordinate with the estimation, design, and project teams for preparation of proposals and quotations.
* Understand client requirements, scope of work, BOQs, and project specifications.
* Assist in preparing technical and commercial proposals.
* Follow up on submitted quotations and proposals.
* Coordinate during commercial discussions and negotiations.
### 5. Healthcare & Corporate Project Marketing
* Promote the company's services for:
* Hospitals and healthcare facilities
* Clinics and OPDs
* Diagnostic centres and laboratories
* Corporate offices
* Commercial spaces
* Interior fit-out projects
* Civil renovation and construction works
* HVAC and MEP projects
* Develop relationships with architects, consultants, PMC companies, facility managers, and decision-makers.
### 6. Sales Reporting & MIS
* Maintain a detailed database of leads, clients, consultants, and ongoing opportunities.
* Prepare weekly and monthly marketing reports.
* Track lead status, meetings, proposals, follow-ups, and expected order value.
* Maintain an updated sales pipeline and revenue forecast.
* Present business development progress to management.
### 7. Target Achievement
* Achieve assigned business development and revenue targets.
* Ensure regular client meetings and lead generation activities.
* Convert qualified opportunities into confirmed projects.
* Contribute to the overall growth and expansion of the company.
## Required Qualifications
* Bachelor's Degree in **Marketing, Business Administration, Engineering, Architecture, Interior Design**, or a related field.
* MBA/PGDM in Marketing or Business Development will be an added advantage.
## Experience
* **3–5 years of experience** in Marketing or Business Development.
* Experience in **medical, healthcare, hospital, corporate office, civil construction, interior fit-out, or commercial projects** will be preferred.
* Candidates with an existing network of architects, consultants, corporate clients, healthcare organizations, or project decision-makers will be an advantage.
## Required Skills
* Strong communication and presentation skills.
* Excellent client relationship and networking abilities.
* Business development and lead generation skills.
* Knowledge of civil, interior, construction, or MEP projects.
* Ability to understand BOQs, project requirements, and commercial proposals.
* Strong negotiation and follow-up skills.
* Good knowledge of MS Excel, PowerPoint, Word, and CRM systems.
* Ability to work independently and achieve sales targets.
## Key Performance Indicators (KPIs)
* Number of qualified leads generated.
* Number of client meetings conducted.
* Value of proposals submitted.
* Conversion of leads into confirmed projects.
* Monthly and annual business generated.
* Development of new client relationships.
* Achievement of assigned sales targets.
* Growth in medical and corporate project opportunities.
## Preferred Candidate Profile
The ideal candidate should be a proactive and target-driven professional with **3–5 years of experience in marketing and business development**, preferably in the **medical, healthcare, corporate office, civil construction, or interior fit-out industry**.
The candidate should have strong networking abilities, excellent communication skills, and the capability to generate and convert business opportunities while maintaining long-term relationships with clients and consultants.
## Compensation
**Salary and incentives will be based on experience, qualifications, performance, and business generated.**
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