Aerogen
Website:
aerogen.com
Job details:
About Aerogen:
Headquartered in the vibrant city of Galway, Ireland, with offices around the world, Aerogen is proud to be the world leader in acute care aerosol drug delivery. Recognised through multiple MedTech awards and twelve-time winner of the Zenith award for Respiratory Care Excellence in North America, collectively our employees make a difference to patients’ lives every day, having already reached 20 million patients in over 80 countries.
Our talented and skilled team collaborate to innovate, challenge and test not only in relation to our products but every facet of how we work. We lead the way, finding innovative solutions to even the most complex problems, all in the name of delivering better patient care.
Our business is growing rapidly across the globe and as we grow, our core culture of “We Care” universally connects us. We believe that your ambition and integrity fuels ours and we are committed to supporting our employees to reach their full potential through tangible investment in their careers.
What is the role?
The Marketing Manager will be responsible for developing and driving Aerogen brand awareness strategy and generating leads that lead to broad adoption and utilization of Aerogen technology within region. This individual will report to the Commercial Director/Senior Marketing Manager. They will work in strong partnership with sales leadership, global marketing, Clinical Education Manager, medical affairs, global cross-functional partners and third party vendors.
What are the key responsibilities?
- Marketing Strategy: You will create, partnering with the regional leadership, an annual marketing plan that drives Aerogen towards standard of care with sustained double digit revenue growth, while maintaining margins and delivering increased market share.
- Corporate and Government strategy: Working with the RBMs and KAM in market to develop out specific messaging for both corporate and government sectors. Understanding key KPIs for each corporate group , developing out metrics and correct data to support key claims for top level discussions to drive mass adoption within the hospital chains.
- Customer Communications: Develop an ongoing customer communication program to encourage better utilisation of Aerogen. Plan will factor in different media outlets, including social media, advertising, email, etc. based on tools and cadence defined in our market awareness strategy. Manage downstream campaign roll out across region and track return on investment (ROI).
- Product / Solutions launch: You will partner with Commercial Leadership to develop execute best-in-class launches to drive maximum market penetration.
- Conference and Events Calendar: Develop and implement an events calendar with key audience / attendee information,key messaging and build out an ROI calculator. Social media plan to support the annual calendar.
- Distributor meeting and strategy: Work with commercial team to onboard distributors in accordance with Aerogen best practice. Educate on the use of Aerogen corporate branding, expectations, marketing materials and sales excellence. Organisation of bi-annual distributor meeting and ensure regular communications on in market activities and marketing updates.
- National Customer Facing Events: Full responsibility on Coordinating participation in events, event displays, and all promotion and lead generation activities. Work with 3rd party vendor for innovative stand solutions within budget to make market impact. Responsible for key event measurables, reporting success and surveys on all engagements. Post market follow up and track ROI associated with each event.
- Budget: Own and track and manage all spend in line with budget, keep within process for approvals. Monthly reporting to line manager on budget and forecasting.
- Public Relations: Develop ideas for contributed articles and regular press releases about Aerogen. Make sure these activities are factored into broader market awareness strategy.
- KOL Strategy Support: Integrate KOL strategy with broader marketing team into our communications plan and showcase customer engagement activities and outputs. contracting organisation.
- Peer to Peer Education: Take ownership of Peer to Peer Education within market; symposiums, workshops, webinars working with Medical Affairs and commercial. Gain accreditation for key activities and look to do full launch of AeroED, Aerogen’s Education portal in market with clear measurable and ongoing management.
- Society engagement: Responsible for working with key societies, along with medical affairs to build education programs, support events and build rapport to influence guidelines.
- Corporate communications: Ensure Aerogen’s corporate brand guidelines are followed and adhered to within region at all times, train out distributers on the use of Aerogen logo and expectations on representing the Aerogen product and name.
What education and experience are required?
- Minimum10+ years Previous work experience in Medical Device Marketing. Spending at least 3-4 years in commercial role is desirable.
- Experience owning budgets, building and executing strategic marketing and demonstrating ROI.
- Demonstrated leadership in leading and working on cross-functional teams.
- Must be energetic, self-motivated, detail-oriented, creative, strategic and highly accountable.
- Must have excellent communication – engaging and adjusted to audience.
- Ability to work independently in a fast-paced, ever-changing environment, prioritise assignments and multi-task.
- Proven experience in creating a strategic work plan and executing programs to achieve specific goals.
- Experienced in working cross-functionally with people with diverse backgrounds.
- Proficiency with Microsoft Office suite, and CRM platform (ideally salesforce)
- Hands-on experience with project management and budgeting.
- Able to stay organized, operate independently with high quality and high detail orientation.
- Ability to travel ~60% of the time.
What key skills will make you great at the role?
- Bachelor’s Degree in Science and postgraduate qualification in Business or Marketing or equivalent job experience. Ideally with prior commercial experience.
- Experience in respiratory therapeutic area and the acute care hospital setting desirable.
- Experience in working with range of internal stakeholders locally and globally; including sales, marketing, operations, analytics and more.
- Highly self-motivated with solution driven mindset.
What is it like to work in Aerogen?
Our purpose is to transform patient lives and innovation is embedded in our culture This also translates to how we look after our people. We want talented, passionate and engaged people to join Aerogen and build your career with us. We understand that your life evolves through different stages, and we are here to support our global team with a range of financial and non-financial rewards and benefits. There’s something for everyone! Here is an idea of what we offer:
- Competitive bonus plan.
- Above market life insurance.
- Opportunities for development and professional growth.
- "Aerogen Connect" – our employee-led program that helps our global teams unite and have fun.
- We donate 1% of profits and time to charities and organizations.
Visit our careers website for more information about life at Aerogen.
Aerogen is committed to promoting diversity, inclusion, and equality in the workplace. If you have difficulty using our application process, please contact us via email at careers@aerogen.com. Please provide your name and preferred contact method.
Click on Apply to know more.