Fairgrowth Management Consultants Pvt. Ltd.
Website:
fairgrowthindia.com
Company:
https://www.linkedin.com/company/fairgrowth-management-consultants-pvt-ltd
Seniority: Not Applicable
Industries: Real Estate
Job details:
The AGM – Marketing is responsible for defining and driving the overall marketing vision, brand strategy, and go-to-market execution across all projects and geographies. The role focuses on building strong brand equity, accelerating sales velocity, maximizing revenue realization, and
Responsibilities
- Create and establish GMR Realty as a distinct, standalone real estate brand under the GMR Group, defining its vision, mission and long term ambition with the objective of positioning it among India’s leading real estate brands over a 5-10 year horizon
- Define the brand positioning and strategic value proposition for GMR Realty, ensuring clear differentiation within the real estate sector and alignment with the group’s long term business objectives
- Design and own a scalable brand architecture that supports growth across multiple projects, cities and asset classes without dilution of brand intent
- Act as the custodian of brand strategy at the leadership level, ensuring that the key business, investment and expansion decisions remain aligned with the approved brand vision and positioning.
- Identify and prioritize the target customer segments, asset classes, price bands, and geographies that the brand will focus on, providing long term clarity for
- Define the strategic positioning of each project in line with the GMR Realty brand vision, ensuring clarity on the project’s role within the overall portfolio
- Develop project positioning and key selling messages based on market study, competition analysis, target customer profile and pricing strategy
- Lead end-to-end go-to-market strategy for launches, sustenance campaigns and special initiatives
- Own marketing KPIs such as cost per lead, lead-to-conversion ratio, sales velocity, and ROI on spends.
- Enable Sales teams to achieve and exceed targets through high-quality lead generation, campaign planning, and demand creation.
- Drive B2B, channel partner, loyalty, referral, and digital-led growth initiatives.
- Ensure tight alignment between marketing plans and sales targets across micro- markets.
- Lead annual and quarterly marketing plans for the real estate vertical, including budgets, campaign calendars and performance tracking
- Strengthen GMR Realty brand and project brand equity through integrated ATL, BTL, Digital, and PR strategies.
- Lead corporate and project-level public relations and reputation management
- Oversee content strategy, storytelling, and brand tonality across all touchpoints.
- Build strong relationships with media, industry forums, and external stakeholders.
- Lead market research initiatives to understand consumer behavior, competition, and micro-market dynamics.
- Own and manage the overall marketing budget, ensuring optimal allocation and strong ROI.
- Oversee development and timely delivery of marketing collaterals, campaigns, events, and activations.
- Track, measure, and report marketing performance through dashboards and analytics.
- Drive digital transformation in marketing, including performance marketing, automation, and analytics.
- Plan and execute project launch campaigns, including launch events, digital campaigns, on ground branding and channel partner engagement
- Build, mentor, and lead a high-performing marketing team across functions and geographies.
- Work closely with Sales, CRM, Engineering, and planning & design teams.
- Manage and govern external partners including creative agencies, media agencies, digital agencies, PR firms, event partners, and BTL vendors
- demand, lead generation and visibility
- Event Organizers: Plan and execute promotional events, launches and on ground marketing
- External Digital Platforms, Media & PR Agencies: Coordinate for paid ads, partnerships, PR and media planning
- Primary Secondary Sales & CRM Team: Align marketing campaigns
- Internal Projects & Planning: Executing product with sales objectives like lead strategy and positioning and launch readiness conversion optimization
Requirements
- Experience with managing residential marketing budgets in the range of INR 15-40 Cr. annually, supporting project launches and sustenance for residential developments aggregating INR 500- Financial Dimensions 2,000 Cr. optimizing digital and media spends across performance and brand channels, and driving measurable ROI aligned to sales and absorption targets.
- Graduate or Postgraduate in Marketing, Business Administration, or related field.
- 12-18 years of experience in marketing, preferably within the Real Estate industry.
- Relevant Industry/Sector Proven experience in brand building, project launches, revenue driven marketing and
- Experience large scale campaign management
- Exposure to PAN India or multi-city portfolios is strongly preferred
- Digital & Performance marketing (search, social, portals)
- Residential real estate marketing and launch strategy
- Brand Strategy and Brand positioning
- Customer segmentation
- Market research, pricing inputs and analytics
- Agency and vendor management
- Marketing ROI and funnel analytics
- Coaching mind-set
- Time Management
- Stakeholder Management
- Collaboration & Influence
- Change Agility
- Analytical Mind-set
- Communication & Storytelling
- Integrity
- Problem Solving
- Commercial Acumen
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