Helpee
Website:
helpee.in
Job details:
Company Description Helpee Elder Care (Helpee) is India’s trusted provider of comprehensive elder care services, connecting families with qualified caregivers and nurses dedicated to compassionate, high-quality support. The organization offers elder care, patient care, and companionship services at home or in hospital, tailored to each individual’s needs. Helpee currently operates in major cities including Ahmedabad, Bengaluru, Bhubaneswar, Chennai, Delhi, Hyderabad, Mumbai, and Pune, ensuring wide access to reliable care. The care team is known for its responsive, personalized approach, supported by clear communication channels via phone, WhatsApp, and the company website, www.helpee.in.
Role Description The Senior Marketing Manager will lead Helpee’s marketing efforts, focusing on brand growth, demand generation, and customer engagement across multiple cities. This full-time, on-site role in Bengaluru involves developing and executing integrated marketing strategies, overseeing digital and offline campaigns, and managing budgets to drive measurable results. The position includes conducting market research, analyzing performance metrics, and refining campaigns to reach caregivers, healthcare partners, and families seeking elder care services. The Senior Marketing Manager will collaborate closely with leadership, operations, and sales teams to align marketing initiatives with business goals, strengthen Helpee’s brand presence, and support expansion plans. The role also includes leading a small marketing team or agency partners, ensuring consistent messaging and impactful storytelling across all channels.
Qualifications
- Strong experience in marketing strategy, brand management, and campaign planning, preferably in healthcare, elder care, or service-oriented sectors.
- Proficiency in digital marketing channels such as social media, search, email, and performance marketing, with the ability to manage and optimize multi-channel campaigns.
- Skills in content development and communication, including messaging, copywriting oversight, and marketing collateral creation for both online and offline use.
- Data-driven mindset with capabilities in marketing analytics, reporting, and use of tools such as Google Analytics, CRM platforms, or marketing automation systems.
- Proven ability to lead projects and teams, collaborate cross-functionally, and manage external agencies or vendors effectively.
- Excellent verbal and written communication skills, with strong presentation and stakeholder management abilities.
- Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field; relevant certifications in digital marketing or analytics are an advantage.
- Experience working in fast-growing organizations, with the ability to handle multiple priorities and deliver results within defined budgets.
- Commitment to customer-centric thinking, empathy toward elder care needs, and alignment with Helpee’s mission of compassionate service.
- Comfort working in an on-site role in Bengaluru, with occasional travel to
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