B2N Management Consulting Pvt. Ltd.
Website:
b2nconsulting.com
Company:
https://www.linkedin.com/company/b2nconsulting
Seniority: Director
Industries: Tobacco Manufacturing
Job details:
Spearhead the commercial strategy, distribution network, and financial performance of tobacco portfolio. This role owns the complete P&L responsibility and is tasked with driving sustainable revenue growth, expanding market share, and navigating complex regulatory landscapes. The ideal candidate will lead cross-functional teams across sales, marketing, supply chain, and regulatory affairs to ensure flawless market execution.
Core Responsibilities
Strategic Leadership & P&L Management
- Own the P&L, ensuring top-line revenue growth and bottom-line profitability targets are met or exceeded.
- Develop and execute short- and long-term business strategies to increase market penetration and brand equity.
- Allocate budgets and resources efficiently across marketing, trade programs, and route-to-market initiatives.
Sales, Distribution & Route-to-Market (RTM)
- Optimize the distribution network (wholesalers, key accounts, traditional trade, and retail) to ensure maximum product availability and visibility.
- Lead, mentor, and scale the sales organization, establishing clear KPIs, incentive structures, and performance metrics.
- Identify new market opportunities, white spaces, and emerging channels to expand the footprint of the portfolio.
Regulatory Compliance & Corporate Affairs
- Ensure 100% compliance with all local, national, and international tobacco control laws (e.g., packaging warnings, advertising restrictions, public smoking bans, and age-verification laws).
- Collaborate with Legal and Corporate Affairs to monitor policy shifts, excise duty changes, and anti-illicit trade measures, adapting business strategies accordingly.
- Mitigate operational risks associated with litigation, supply chain disruptions, or tax hikes.
Brand & Portfolio Management
- Oversee trade marketing and B2B brand activations within the strict boundaries of legal advertising frameworks.
- Manage product life cycles, including pricing strategies, stock-keeping unit (SKU) rationalization, and the introduction of Next-Generation Products (NGPs) like vapes or heated tobacco, if applicable.
- Utilize market research and consumer insights to anticipate shifts in smoker preferences and competitor movements.
Experience
- 12–15+ years of commercial experience in the Fast-Moving Consumer Goods (FMCG) sector, with at least 3–5 years in a senior leadership role within the tobacco sector
- Demonstrated success in managing complex distribution networks and navigating strict regulatory environments.
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