Talasha
Company:
https://www.linkedin.com/company/talasha
Seniority: Mid-Senior level
Industries: Retail Apparel and Fashion, Retail Health and Personal Care Products, and Retail
Job details:
Talasha has been mandated to hire a Senior Manager- Branding & Communications for a series B Funded startup that is the number one in the educational toys & games category. This is an impactful role that will lead the creative & content strategy for the brand across all its digital assets and work towards consistent brand storytelling across all touchpoints
Responsibilities -
- Lead the creation of high-impact brand assets—from statics, videos to community-led social stories—that capture the real essence of the brand
- Build and run the end-to-end content engine: ideation, research, production, approvals, distribution, and measurement
- Create a content calendar mapped to GTM priorities, buyer pain points, and category movements
- Establish repeatable systems for quality, speed, and consistency (briefs, templates, review loops)
- Define content strategy for new & existing products, including features, value proposition & positioning. Script, shoot, and edit engaging content that would resonate with the community
- Lead the creative, media and production teams to oversee creative development across channels (digital, OOH, social, etc.)
- Undertake extensive and continuous market research & study of consumer insights & base the content strategy on that. Stay abreast of industry trends, consumer insights, and market dynamics to create an appealing & authentic brand identity
- Understand how art direction, copywriting, design and conceptual ideas can be used to tell a story on behalf of a brand and within a product
- Ideate original creative work that advances brand strategy and engages target audiences
Good to Have-
- 5+ years of experience in leading the content & creative strategy for D2C brands
- Excellent brand communication & storytelling skills
- Experience leading creative teams and ideating brand assets
- Creative thinker with an analytical mindset
CTC - Rs.20-25LPA (Basis last drawn)
Location - Mumbai, Dadar
Click on Apply to know more.