- Location
- Mumbai, Maharashtra, India
- Job type
- Full-time
Required skills
- business performance
- demand generation
- go-to-market
- SaaS
About the role
WhiteSlips Job Management Consultants
Website:
whiteslips.com
Company:
https://www.linkedin.com/company/whiteslips
Seniority: Director
Industries: Broadcast Media Production and Distribution
Job details:
- Build and execute the partnerships strategy to drive advertiser acquisition and revenue growth for company Ads.
- Identify, onboard and grow relationships with high-potential reseller partners including digital agencies, marketing consultancies, commerce enablers, SaaS platforms and ecosystem players serving SMBs.
- Develop joint go-to-market plans with partners, including commercial constructs, sales plays, enablement programs and demand generation initiatives.
- Own key business metrics including partner-sourced revenue, advertiser acquisition, pipeline generation, reseller productivity and partner retention. Drive advertiser acquisition volumes via partners, ensuring funnel contribution targets are met.
- Enable partner sales teams through training, playbooks, pitch collateral and ongoing performance management.
- Work closely with Self Serve, Product, Marketing, Finance, Legal and Operations teams to ensure seamless partner onboarding and execution.
- Analyse business performance, derive insights from data and continuously optimise partner programs and growth initiatives.
- Represent company in executive-level discussions with strategic partners and senior stakeholders, building visibility and credibility with partners and SMB communities.
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