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Zauber Technologies | Mumbai | Full-time | On-site
About the Role
Zauber Technologies is looking for a Digital Marketing Specialist to take ownership of our end-to-end digital marketing activities.
This role is ideal for someone who can manage and execute across Google Ads, social media, SEO, content marketing, lead generation, website growth, analytics, and campaign optimization.
You will work closely with the business and sales teams to build Zauber’s digital presence and turn marketing activities into measurable business opportunities.
Key Responsibilities
Paid Marketing
- Plan, execute and optimize Google & Meta Adscampaigns.
- Manage Search, Performance Max, Display and remarketing campaigns.
- Monitor budgets, leads, conversions, CPL and campaign performance.
- Conduct keyword and audience research.
Social Media
- Manage Zauber’s LinkedIn, Instagram, Facebook and other relevant channels.
- Plan and execute monthly social media calendars.
- Develop ideas for posts, reels, videos and campaigns.
- Monitor engagement, reach and audience growth.
SEO & Website
- Perform keyword research and on-page SEO.
- Improve organic search visibility and website traffic.
- Plan and publish SEO-focused blogs and landing-page content.
- Manage and optimize Google Business Profile and local SEO activities.
Content Marketing
- Create content around Zoho, CRM, HR, Finance, Automation, Business Technology and related topics.
- Develop blogs, case studies, social content, email campaigns and marketing materials.
- Work with designers and content creators to execute campaigns.
Lead Generation
- Develop B2B digital campaigns to generate qualified leads.
- Build and optimize landing pages and lead-generation funnels.
- Track marketing leads and coordinate with the sales/business team.
- Continuously identify new digital channels and opportunities.
Analytics & Optimization
- Track performance using Google Ads, GA4, Google Search Console and social media analytics.
- Prepare regular marketing performance reports.
- Analyze campaign data and identify opportunities for improvement.
- A/B test campaigns, creatives, audiences and landing pages.
What We’re Looking For
- 2–4 years of hands-on experience in Digital Marketing.
- Strong experience with Google Ads.
- Good understanding of SEO, social media marketing and content marketing.
- Experience with B2B lead generation is a strong advantage.
- Familiarity with GA4, Google Search Console and marketing analytics.
- Strong understanding of digital marketing funnels and conversion tracking.
- Good communication and content skills.
- Ability to independently plan, execute, measure and optimize campaigns.
- A hands-on mindset — someone who can execute, not just create strategies.
What You’ll Own
Google Ads → SEO → Social Media → Content → Website → Lead Generation → Analytics → Optimization
You will play an important role in building Zauber Technologies' digital presence and creating a consistent flow of relevant business opportunities.
Job Details
Job Title: Digital Marketing Specialist
Location: Mumbai
Work Mode: Full-time | On-site
Click on Apply to know more.