Wockhardt Hospitals Ltd
Website:
wockhardthospitals.com
Job details:
Company Description Wockhardt Hospitals Ltd is a leading multispecialty healthcare provider with world-class hospitals in Mumbai, Nagpur, and Rajkot, focused on clinical excellence, medical innovation, and compassionate patient care. Guided by the philosophy of “Life Wins,” the organization is dedicated to restoring health, hope, and happiness for patients and associates alike. Over 2,500 healthcare professionals, including clinicians, administrators, and support staff, collaborate to deliver high-quality, patient-centric services. Wockhardt fosters an inclusive, growth-oriented culture that encourages innovation and supports continuous professional development. Team members join an environment where their work contributes directly to transforming lives and shaping the future of healthcare.
Role Description The Digital Marketing Executive – Inhouse Full Time Doctors’ Digital Promotions is a full-time, on-site role based in Mumbai. This position focuses on planning, executing, and optimizing digital marketing campaigns that promote inhouse doctors and medical services across online channels. Day-to-day responsibilities include managing social media profiles, coordinating doctor-led digital content, and maintaining a consistent brand presence aligned with hospital objectives. The role involves creating and updating web content, tracking campaign performance through web analytics, and preparing regular reports on digital outreach and engagement. The executive will collaborate closely with doctors, marketing teams, and hospital departments to develop targeted online initiatives that enhance visibility, patient engagement, and reputation in the digital space.
Qualifications
- Candidates should possess strong Marketing skills, including campaign planning, brand positioning, and audience segmentation.
- Candidates should possess excellent Communication skills, including clear written and verbal communication and stakeholder coordination.
- Candidates should possess Social Media Marketing skills, including channel management, content scheduling, and audience engagement.
- Candidates should possess Web Content Writing skills, including creating doctor profiles, health awareness content, and promotional copy.
- Candidates should possess Web Analytics skills, including monitoring website traffic, campaign performance, and digital KPIs.
- Relevant qualifications such as a bachelor’s degree in Marketing, Communications, Digital Media, or a related field are preferred.
- Experience in healthcare or hospital marketing, familiarity with SEO/SEM tools, and basic design skills (e.g., Canva or similar platforms) are beneficial.
- Ability to work collaboratively with clinical and non-clinical teams, manage multiple projects, and adapt to a fast-paced hospital environment is essential.
Click on Apply to know more.