BMS Computers
Website:
bmscomputers.com
Job details:
Digital Marketing Executive – SaaS GrowthCompany: Clock Softwares
Location: Mumbai
Experience: 0 to 3 Years
Employment Type: Full-Time
Work Mode: On-site / Hybrid
Role OverviewAs a Digital Marketing Executive, you will be responsible for planning and executing digital marketing activities for Clock Softwares and its SaaS products.
You will work closely with the founder and product team to create awareness, generate leads, promote products, manage digital campaigns and help grow our online presence.
Key Responsibilities- Plan and execute digital marketing strategies for Clock Softwares and its products.
- Manage social media platforms including LinkedIn, Instagram, Facebook and YouTube.
- Create and publish engaging content including posts, reels, videos, graphics and product-related content.
- Develop marketing campaigns for SaaS products and promotional offers.
- Manage and optimize Google Ads and social media advertising campaigns.
- Perform keyword research and support SEO activities.
- Monitor website traffic, leads, conversions and campaign performance.
- Use Google Analytics and other marketing tools to track and analyze results.
- Generate qualified leads through digital marketing channels.
- Research competitors, market trends and customer requirements.
- Develop content around customer problems, product solutions, features and use cases.
- Coordinate with the design and development teams for marketing creatives, landing pages and website improvements.
- Assist in product launches, campaigns and promotional activities.
- Manage email marketing and other digital communication campaigns.
- Maintain marketing calendars and campaign schedules.
- Track marketing KPIs and prepare regular performance reports.
- Continuously test new ideas and improve campaign performance.
Required SkillsMust Have- Good understanding of social media marketing.
- Basic to good knowledge of Google Ads.
- Basic understanding of SEO and keyword research.
- Experience with Google Analytics / GA4.
- Good content writing and communication skills.
- Understanding of lead generation and conversion funnels.
- Ability to analyze campaign performance and marketing data.
- Good knowledge of Instagram, Facebook, LinkedIn and YouTube.
- Basic knowledge of Canva or similar design tools.
- Good research and competitor-analysis skills.
- Ability to manage multiple marketing activities simultaneously.
Good to Have- Experience marketing SaaS products or software.
- Experience with B2B marketing.
- Experience with Google Search Ads and Display Ads.
- Experience with Meta Ads.
- Knowledge of email marketing.
- Knowledge of landing page optimization and CRO.
- Basic video editing skills.
- Experience with WordPress or other CMS platforms.
- Knowledge of remarketing and conversion tracking.
- Experience with CRM and marketing automation tools.
- Understanding of UTM tracking, pixels and conversion events.
What We Expect- Creative thinking with a business-oriented approach.
- Ability to understand a software product and communicate its value clearly.
- Strong written and verbal communication.
- Ability to convert product features into customer-focused marketing content.
- Data-driven approach to marketing decisions.
- Willingness to experiment and test new marketing ideas.
- Ability to work independently and take ownership.
- Good time management and attention to detail.
- Ability to work closely with the founder and product team.
Key Performance AreasThe selected candidate will be expected to contribute towards:
- Brand awareness
- Website traffic
- Social media growth
- Qualified lead generation
- Campaign performance
- Product enquiries and conversions
- SEO growth
- Content engagement
- Cost-effective customer acquisition
Qualification- Bachelor’s degree / Diploma in Marketing, Business, IT, Communications or related field preferred.
- Practical digital marketing experience will be given importance over formal qualifications.
Why Join Clock Softwares?- Work directly on real SaaS products.
- Get exposure to B2B and SaaS marketing.
- Opportunity to work closely with the founder.
- Opportunity to experiment with different digital marketing strategies.
- Be part of a growing technology company.
- Opportunity to take ownership of marketing initiatives and see their direct business impact.
How to ApplySend your CV and, if available, examples of your previous campaigns, social media work, content or portfolio to:
info@clocksoftwares.com
Clock Softwares
Click on Apply to know more.
