Website:
magmainsurance.com
Job details:
1. Digital Brand Strategy
- Develop and execute Magma's digital branding roadmap aligned with the overall transformation charter.
- Translate brand strategy and positioning into digital-first consumer experiences.
- Ensure consistency of brand identity and messaging across all digital channels.
2. Social Media & Community Building
- Lead social media strategy across LinkedIn, Instagram, YouTube, X, Facebook and emerging platforms.
- Build a strong community engagement framework.
- Drive platform-specific content strategies and audience growth.
3. Content & Storytelling Engine
- Build and manage an always-on content ecosystem.
- Develop content pillars covering customer education, thought leadership, product storytelling, and employer branding.
- Oversee content calendars, content production, and distribution.
4. Digital Agency Management
- Act as the primary owner of the Digital Agency relationship.
- Define annual roadmaps, KPIs, content plans, and governance mechanisms.
- Drive execution quality, speed, and innovation.
5. Digital Brand Experience
- Collaborate with Product, UX/UI, and Technology teams to ensure digital content and experiences reflect the brand promise of simplification and experience.
- Review website content, digital journeys, and customer communication touchpoints from a brand perspective.
6. Influencer & Partnership Ecosystem
- Build influencer, creator, and industry partnership programs.
- Develop thought leadership and content collaborations to amplify reach and credibility.
7. Insights & Performance Monitoring
- Track brand health metrics across digital platforms.
- Monitor engagement, sentiment, share of voice, community growth, and content effectiveness.
Leverage ORM insights to continuously improve digital narratives
Click on Apply to know more.
