Website:
wellnessvibe.com
Job details:
Wellness Vibe is building and owning a new category, DNA Repatterning, and this role sits at the center of that effort. The VP of Sales and Marketing owns the entire revenue-generating engine of the business, both the demand that gets created and the conversions that turn it into revenue, but this is fundamentally a marketing led role. The right person is someone who thinks like a growth marketer and category builder first, and who manages sales as an accountable output of that engine, not someone who comes from a sales background and treats marketing as a support function.
This person will be one of the most senior hires at Wellness Vibe, directing both the Marketing and Sales departments toward one unified number, while being the operational engine behind the company's category creation strategy, working directly alongside the Founder's vision and content, and driving the execution the category needs to actually take hold in the market.
What You'll Own
Marketing, the majority of this role:
● Full ownership of the paid acquisition engine for the mass webinar funnel, registrations, cost per lead, and show-up rate, directing performance marketing execution, whether in-house or agency, to hit target numbers every cycle
● Ownership of the organic and content engine, ensuring Wellness Vibe consistently publishes category-defining content that builds the DNA Repatterning category, not just generic wellness content
● Direct involvement in Category Creation execution, the Lightning Strike calendar, thunderclap content ahead of major moments, and the ongoing cadence of content that reinforces the category's language and positioning
● Building and scaling the one-to-one funnel's lead generation, filling the natural idle capacity between webinar cycles
● Owning brand and category vocabulary consistency across every channel, ensuring the language Wellness Vibe has built- DNA Repatterning, the switch, the Reach Gap- is what the market actually hears and repeats
Sales, owned at the outcome level, not the floor level:
● Full accountability for revenue generated through the Sales department, L1, L2, L3, and Direct Sell closes against target
● Setting the standard the Sales team is held to, without needing to personally run day-to-day sales floor operations; that is the Sales Lead's job, reporting up through this role
● Ensuring Sales and Marketing are never operating as separate silos, the same lead quality, the same category language, and the same target numbers connect both sides of the funnel
What Success Looks Like
● Overall revenue: greater than rupees 1.5 crore per cycle
● L0 registrations: approximately 5,150 per cycle
● Blended cost per registration: at or below rupees 1,000
● Show-up rate: at least 60 percent
● L1 closes: approximately 309 per cycle. L2: approximately 52. L3: approximately 10 to 11. Direct Sell: approximately 93
● Consistent, category-defining content published on a weekly cadence
● Direct involvement in Wellness Vibe's category creation milestones, documented strategy, executed content, and a successful Lightning Strike
Who We're Looking For
● 7 or more years in marketing leadership, with real, demonstrated ownership of a performance marketing engine, not just brand or content alone, ideally with exposure to funnel-based or webinar-based business models
● A genuine category thinker, someone who understands the difference between marketing a product and building a category, and gets energized by the latter
● Comfortable directing and holding a sales team accountable to numbers, without needing to have come up through sales themselves
● Strong written and verbal command of positioning and messaging, since this role is directly responsible for how Wellness Vibe's category language shows up everywhere
● Experience working directly with a visionary founder or highly creative leader, translating vision into an executable growth engine
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