MIRA INFORM INDIA
Website:
mirainform.com
Job details:
Company Description MIRA INFORM INDIA provides comprehensive information solutions that equip business decision-makers with one of the most extensive corporate databases available in India. Its services range from basic identity verification, litigation checks, and background screening to advanced ratings and reports, backed by over two decades of specialized expertise. Since its founding in 1983, the company has grown from humble beginnings to serving a diverse global client base, including banks, credit insurers, legal and accounting firms, embassies, financial institutions, and multinational organizations. MIRA INFORM has received the European Quality Award from the European Business Assembly in Oxford, recognizing its strong focus on customer satisfaction, growth, and adherence to high quality standards. International investors regard MIRA INFORM as a leading brand in its field, and it is listed as an international Business Expert in the POOL OF EXPERTS of OSEC, Switzerland.
Role Description The Vice President Marketing is a full-time, on-site role based in Mumbai, responsible for leading the overall marketing strategy and execution for MIRA INFORM INDIA. This role oversees brand positioning, integrated marketing campaigns, and communication initiatives that strengthen the company’s presence in domestic and international markets. Day-to-day responsibilities include developing and implementing marketing plans, supervising market research activities, and ensuring alignment between marketing initiatives and business objectives. The Vice President Marketing collaborates closely with senior leadership, sales, and product teams to drive customer acquisition, retention, and brand awareness. The role also includes managing external agencies and public relations efforts, optimizing budgets, and tracking performance metrics to continuously improve marketing effectiveness.
Qualifications
- Ability to develop and implement strategic Market Planning and Marketing Management initiatives aligned with business goals.
- Strong skills in Market Research to analyze industry trends, customer needs, and competitive landscapes.
- Proficiency in Marketing and Public Relations to build brand visibility, manage corporate communications, and support reputation management.
- Extensive experience in B2B marketing within information services, financial services, or related sectors.
- Proven track record in leading and mentoring marketing teams, with strong stakeholder management and cross-functional collaboration skills.
- Data-driven mindset with expertise in setting KPIs, analyzing campaign performance, and using insights to refine strategies.
- Excellent written and verbal communication skills, with the ability to present complex information clearly to executive leadership.
- Graduate degree in Marketing, Business Administration, Communications, or a related field; an advanced degree or MBA is an advantage.
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