SYMCOPlus
Website:
symcoplus.com
Job details:
Role: Brand Marketing Lead
At Imagimake, we’re building a brand that celebrates India while inspiring children across the world. As we grow rapidly in our home country and scale fast in key global markets, we’re seeking a Brand Marketing Lead who can work with the Head of Brand Marketing to carry our story across borders with authenticity, creativity, and cultural sensitivity.
If you are someone who has experience shaping brands that resonate across diverse audiences and you thrive on building love for a brand in new markets — this role offers a special opportunity to create meaningful impact in the worlds of Play and Global Brands born out of India.
What’s in store:
- Drive International Market Excellence
Assist in amplifying brand and influencer marketing strategy for priority global markets.
Assist in building partnerships with international creators and agencies to drive culturally relevant communication.
Assist in shaping brand awareness and engagement in new markets in close alignment with e- commerce and channel readiness.
- Craft Creative & Content Narratives
Develop clear, insight-led messaging that connects with parents and children across
key markets and reflects Imagimake’s product strengths and brand ethos.
Build sharp, insight-driven briefs for internal and external teams to enable high-quality creative execution.
Partner with the Visual Design team to maintain a cohesive and culturally adaptable brand identity.
- Drive Influencer & Community Leadership
Build and scale influencer programs across geographies, ensuring clear objectives and measurable outcomes.
Identify and nurture communities (parents, educators, creators) that can champion Imagimake authentically.
- Cross-functional Collaboration
Work closely with Product Design, Performance Marketing, and E-commerce teams for cohesive GTM execution.
Align storytelling with product features, innovations, patents, and Imagimake’s “Celebrate India” ethos.
Collaborate with Sales and Trade Marketing to ensure strong retail and market-level impact.
What makes a great fit:
Proven success in marketing for Indian D2C brands expanding into key global markets, including experience with US and UK consumer segments.
Experience collaborating with US-based influencers, agencies, and PR partners, with an understanding of cultural nuances and cross-market communication.
A strong track record of building brand awareness and consumer engagement across geographies through digital, creator-led, and integrated marketing.
Sharp creative judgement and the ability to protect, and evolve a distinctive brand voice, while partnering closely with design and product teams
Experience managing marketing budgets and measuring ROI, through cross channel outcomes.
8+ years of marketing experience
About the Company:
Imagimake is one of India’s fastest-growing and most innovative toy and game companies, creating award-winning products that spark curiosity, creativity, and consciousness. Our portfolio spans learning toys, art & craft activities, puzzles, and games — thoughtfully designed to inspire young minds through the power of play.
With over 150 products across brands like Mapology and Look What I Made!, our offerings are available in 5,000+ stores across India, including Hamleys, Landmark, and Crossword, as well as leading online and quick commerce platforms like Amazon, Blinkit, Zepto, and more. Globally, Imagimake products are present in over 20 countries, including the USA and Europe.
Driven by our passion for innovation — with patents in India and the US, and multiple national and international awards — we are committed to building Imagimake into a brand that families trust and love. Our recent feature on Shark Tank India has only strengthened our resolve to take the joy of meaningful play to even more homes around the world.
To know more, visit us at www.imagimake.com.
Click on Apply to know more.