The Souled Store
Website:
thesouledstore.com
Job details:
Role – Visual Merchandising Lead – Retail (PAN India)
Location - Mumbai (with extensive travel across stores for new store openings, audits,
and regional execution)
About Us:
The Souled Store is a homegrown youth casual-wear brand founded in 2013. Today, we
are one of India's largest online merchandising platforms, with licensing partnerships
including Disney, Warner Bros., WWE, IPL and Viacom18 among others.
We create products inspired by pop culture - superheroes, movies, TV shows, cartoons -
while also staying deeply rooted in evolving youth fashion and lifestyle trends. Alongside
our core men's and women's apparel categories, we are actively expanding into new
product lines such as activewear, Supima products, personal care (perfumes), footwear
and backpacks.
While we began as a digital-first brand, we have steadily expanded into offline retail and
currently operate 80+ stores across India, with further pan-India expansion underway.
The Souled Store was built on a simple belief: people do their best work when they love
what they do. We believe work should be driven by ownership, curiosity, and leadership
at every level - not just by titles. Over the years, we've built a team of like-minded
individuals who work smart, take accountability, and grow with the business.
If you resonate with our culture and want to be part of an aggressively scaling,
consumer-first brand, we'd love to have you join us.
Work Overview:
We are looking for a creative and detail-oriented Visual Merchandising Lead to head the
VM strategy and execution across all retail stores. This role will drive visual consistency,
enhance customer experience, and bring the brand to life across stores - especially
during new store openings (NSO), seasonal campaigns, and brand initiatives. The ideal
candidate is a visual storyteller with strong design sensibility and retail awareness, who
partners closely with Marketing, Customer Experience, Operations, Design, Finance, and
Legal to ensure 360° brand representation across every store.
Key Responsibilities
NSO (New Store Opening) VM Execution
• Lead end-to-end visual setup for new store launches - from layout planning to final
execution
• Coordinate with design, project, and procurement teams for timely execution of VM
elements
• Ensure brand identity and visual standards are met from Day 1 of store opening
VM Planning & Strategy
• Develop seasonal VM calendars and window concepts aligned with marketing
campaigns
• Create VM guidelines and SOPs for all formats - flagship, high-street, mall stores, etc.
• Partner with the merchandising team to plan product displays based on category
performance.
Creative Direction & Innovation
• Design new concepts, props, themes, and visual stories to keep store experience
fresh and engaging
• Experiment with sustainable materials, tech-integrated displays, or digital VM as
applicable
Team & Vendor Management
• Lead a team of regional/store VMs and train them on brand VM standards
• Work with external vendors, artists, and agencies for execution of props and installs
Audit, Monitoring & Feedback
• Conduct regular VM audits across stores and take corrective actions
• Collect customer and team feedback to refine VM approach
• Track the impact of VM changes on customer engagement and sales uplift
Cross-Functional Collaboration
• Collaborate with Marketing, Design, Operations, and Store Teams to ensure 360°
brand representation
• Align VM plans with store layouts, lighting, fixtures, and planograms
Eligibility -
• 10+ years of experience in visual merchandising, with strong exposure to retail store
rollouts, seasonal campaigns, and brand initiatives
• Expertise in 3D visualization, mood boards, planograms, and VM software (SketchUp,
CorelDraw, Photoshop, etc.)
• Strong understanding of space planning, store flow, and consumer behavior
• Proven experience leading and training regional/store VM teams, along with external
vendors, artists, and agencies
• Hands-on approach to execution with a strong eye for detail
• Willingness to travel extensively for store openings, audits, and regional execution
Click on Apply to know more.
