Handle inbound leads and make outbound calls to prospective Prime.Care members, understanding their household
health coverage needs.
• Explain plan tiers (Essential / Pro / Advance), OPD wallet benefits, and pricing clearly and accurately — consult, don't
just pitch.
• Convert qualified leads into activated members, owning the call-to-close cycle end-to-end.
• Maintain daily call and conversion targets; log every interaction and outcome in the CRM.
• Handle objections and plan-comparison questions confidently; escalate complex cases where needed.
• Follow up with warm/interested prospects through the decision cycle without being pushy.
• Stay current on plan details, network partners, and competitor OPD/health-plan offerings.
