Website:
crompton.co.in
Job details:
KEY RESPONSIBILITIES
CHANNEL
• Market scanning, research and identification and appoint of potential distributor
•Ensuring set-up of marketing collaterals & displays at the retailer prior to launch
•Deployment of sales activation plan, BTL activities, CP meets & brand positioning
•Maximizing reach (Numerical Dist., Weighted Dist.) in the city
•Continuously monitoring & improving channel partner health dealer, distributor
SALES AND COLLECTION
•Regular market visits, assuring visible availability of Crompton kitchen appliances
•Planning and achieving annual budget & collection, ROD plan deployed for the city
•Manage all channel partners in the respective city (GT, MOR, EBO etc)
•Achieving product wise, channel wise monthly sales targets.
•Ensuring monthly sell in and sell out targets of direct channel partners and ensuring of phasing and strong order pipeline for the month.
•Improving premium contribution of the total kitchen appliances sales
•Overall business development of the category – interfacing with architects, builders & interior contractors
OPERATIONS
•Coordinating with Commercial and C & F / warehousing operations as per laid down policies.
•Ensuring stock liquidation and min. stock levels as per sales forecasting
•Driving process improvement initiatives & effective implementation in the city.
•Ensuring all retailer demands concerning service SLAs, customer service and salesperson trainings are timely addressed
•Preparing daily, weekly and monthly MIS in terms of targets assigned & achieved
•Executing cross functional efficiency between sales, service, finance, logistics etc.
PEOPLE
•Motivating dealers/retailers to achieve sales quotas and evaluating their performance based on their ability or inability to achieve sales quotas
•Training of all off role employees (in shop promoters) in the city
MARKET DEVELOPMENT
•Consolidating market feedback on products, sharing a monthly & quarterly report
•Provide monthly information to Top Management on potential data, new product opportunities, competition analysis, analytics for forecasting
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