Pavizham Oils
Website:
pavizhamoils.com
Job details:
The Territory Sales Manager – North Kerala at Pavizham Oil & Foods will be responsible for driving sales growth, market expansion, distribution development, and brand visibility across the northern districts of Kerala, particularly Kannur, Kasaragod, and Wayanad.
The role involves managing and supporting the sales team operating within the assigned territory, ensuring achievement of sales targets, strengthening distributor and retailer networks, and expanding the availability and visibility of Pavizham Oil & Foods products across the market.
The Territory Sales Manager will be responsible for developing and implementing territory-wise sales plans, monitoring primary and secondary sales, identifying new business opportunities, and ensuring effective product distribution across the assigned districts. Regular market visits will be required to assess sales performance, retailer coverage, product availability, merchandising standards, competitor activities, pricing, and market trends.
The position will also involve guiding, supervising, and motivating field sales staff, reviewing their daily and periodic performance, supporting them in achieving targets, and ensuring proper market coverage and route planning. The Territory Sales Manager will work closely with distributors, wholesalers, retailers, and other trade partners to strengthen business relationships and improve sales performance.
The candidate will be expected to monitor competitor movements, gather market intelligence, identify opportunities for increasing market share, and provide actionable feedback to management regarding customer preferences, competitive activities, pricing trends, and emerging market opportunities.
The role will also require coordination with the sales, marketing, logistics, and supply chain teams to ensure adequate product availability, timely replenishment, effective promotional execution, and smooth market operations.
The ideal candidate should have strong knowledge of the North Kerala FMCG market, excellent distributor and retailer relationships, proven team-handling capabilities, and a strong track record in achieving sales and distribution targets.
Key Responsibilities
- Drive sales growth and achieve monthly, quarterly, and annual sales targets across Kannur, Kasaragod, and Wayanad.
- Develop and execute territory-wise sales and distribution strategies.
- Monitor and support the performance of sales representatives and field sales staff operating within the territory.
- Plan market visits, route coverage, beat plans, and sales activities to ensure maximum market penetration.
- Develop, manage, and strengthen relationships with distributors, wholesalers, retailers, and other channel partners.
- Identify and onboard new distributors, dealers, wholesalers, and retail outlets wherever required.
- Monitor primary and secondary sales and take corrective action wherever performance is below expectations.
- Ensure effective distribution and availability of Pavizham products across the assigned territory.
- Monitor stock levels, product movement, order requirements, and replenishment needs in coordination with distributors and internal teams.
- Ensure proper merchandising, product visibility, shelf placement, and implementation of promotional activities.
- Track competitor pricing, promotions, new product launches, distribution strategies, and market activities.
- Identify new markets, outlets, and business opportunities to expand Pavizham's presence across North Kerala.
- Conduct regular performance reviews of sales staff and provide coaching, guidance, and on-ground support.
- Prepare and submit periodic sales, market visit, distributor, and performance reports to management.
- Analyze sales data and market trends to identify opportunities for improving volume, value, distribution, and market share.
- Coordinate with internal teams to resolve supply, logistics, pricing, billing, and other market-related issues.
- Ensure timely communication of management instructions, schemes, promotions, and company initiatives to the field sales team and trade partners.
- Maintain strong relationships with key customers and trade partners and address market-related concerns promptly.
- Provide regular feedback to management on customer requirements, market conditions, competitor activity, and potential areas for expansion.
- Ensure disciplined execution of company sales policies, credit practices, promotional schemes, and reporting procedures.
Qualifications & Experience
- Minimum 3 years of experience as a Territory Sales Manager, Area Sales Manager, or in a similar FMCG sales leadership role.
- Proven experience in FMCG sales, distribution, territory management, and channel development.
- Experience handling a team of sales representatives or field sales staff will be strongly preferred.
- Strong understanding of distributor, wholesaler, and retailer networks and FMCG market operations.
- Proven track record of achieving sales, distribution, and market expansion targets.
- Strong knowledge of the North Kerala market, particularly Kannur, Kasaragod, and Wayanad, will be an advantage.
- Excellent distributor and retailer relationship-building and negotiation skills.
- Ability to analyze sales performance, market data, and basic sales KPIs.
- Working knowledge of MS Excel and sales reporting tools.
- Strong communication, leadership, negotiation, and interpersonal skills.
- Ability to motivate, guide, and manage field sales personnel effectively.
- Willingness to undertake extensive travel across the assigned territory.
- Fluency in Malayalam and English is required; knowledge of other relevant local languages will be an advantage.
- A Bachelor's degree in Business Administration, Marketing, Commerce, or a related field is preferred.
What We Are Looking For
- We are looking for a result-oriented and hands-on sales professional who can take ownership of the North Kerala territory, build strong trade relationships, lead the field sales team, and contribute significantly to the expansion of Pavizham Oil & Foods across the region.
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