About the role
Role Brand Executive Level L4 or L5
Brand Tanishq Reporting To Brand Manager – HVS
Category Diamonds - High Value Studded & Solitaire
About Tanishq
Tanishq is India’s leading jewellery brand, known for its strong legacy, design leadership, trust and ability to build meaningful consumer connections. The brand continues to create differentiated experiences through a combination of strong product propositions, compelling storytelling and integrated consumer engagement.
Job Overview
We are looking for a Brand Executive – High Value Studded (HVS) & Solitaire to drive integrated brand communication for Tanishq’s premium jewellery categories.
The role will involve supporting and executing 360° HVS campaigns end-to-end — from campaign briefs and creative development to execution across social, digital, outdoor, TV, print, retail and other consumer touchpoints.
In addition, the incumbent will lead Solitaire category communication across online and offline channels, building strong category salience and ensuring consistent, premium brand expression.
The role requires a strong combination of brand thinking, creative acumen, project management and stakeholder management, with the ability to manage multiple campaigns and agencies in a fast-paced environment.
Roles & Responsibilities
• Drive end-to-end execution of 360° HVS campaigns, from brief development and creative ideation to asset development, launch and amplification.
• Work with creative partners to develop compelling campaign platforms, communication assets and channel adaptations.
• Ensure consistent and premium brand expression across TV, digital, social media, outdoor, print, website, CRM, retail, VM and BTL.
• Lead Solitaire category communication across online and offline touchpoints, including campaign planning, creative development and execution.
• Partner with internal teams to translate business, product and category priorities into effective consumer communication.
• Manage campaign calendars, asset trackers, timelines, approvals and execution across multiple stakeholders.
• Work closely with media and digital teams to ensure creative communication is aligned with media strategy and channel requirements.
• Track campaign performance and derive learnings to improve future communication.
• Ensure adherence to Tanishq’s brand guidelines, quality standards and premium positioning.
Stakeholders
Internal: Merchandising, Retail, Design, VM, Media, Website/E-commerce, CRM, BTL and Social Media teams.
External: Creative agency partners, Social Media agency, Digital Media agencies and other relevant production partners.
Requirements & Expectations
• 2–5 years of experience in brand management, integrated marketing, advertising or consumer marketing.
• Experience in premium/luxury, retail, jewellery, fashion, beauty or lifestyle brands is preferred.
• Strong understanding of 360° marketing and integrated communication across offline and digital channels.
• Strong creative appreciation with the ability to develop and evaluate consumer-facing communication.
• Excellent project and stakeholder management skills with strong attention to detail.
• Ability to manage multiple projects, agencies and tight timelines simultaneously.
• Strong written and verbal communication and presentation skills.
• Commercially oriented with an understanding of how brand communication contributes to business outcomes.
• Passion for brands, consumer trends, design and premium storytelling.
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