ROLE OVERVIEW
Position Name:B2B SaaS - Content Writer Specialist/Manager
Experience : 2-6 Years
CTC : As per company standards.
Are you someone who loves writing, storytelling, and creating content that influences business decisions?
We're looking for a passionate B2B SaaS - Content Writer Specialist/Manager who can transform ideas into compelling content that educates, engages, and converts prospects into customers.
If you're curious about AI, HR Technology, SaaS, recruitment trends, and enjoy creating impactful content across multiple platforms, we'd love to meet you
EXCITED ABOUT YOUR TASKS?
Content Strategy & Creation
Create high-quality, engaging, and SEO-friendly content for blogs, website pages, landing pages, case studies, whitepapers, eBooks, newsletters, and product pages.
Develop thought leadership content around AI, Hiring, HR Technology, Recruitment, and Enterprise SaaS.
Write compelling product messaging, feature announcements, and customer success stories.
Collaborate with Product, Sales, and Customer Success teams to simplify technical concepts into engaging business content.
Marketing & Demand Generation
Create content that supports lead generation campaigns and customer acquisition.
Develop email marketing campaigns, nurture sequences, and drip campaigns.
Write compelling LinkedIn posts, social media content, webinar promotions, and event marketing materials.
Create sales enablement content such as brochures, presentations, battle cards, one-pagers, and pitch decks.
SEO & Website Content
Conduct keyword research and optimize content for search engines.
Improve website content to increase organic traffic and conversions.
Monitor content performance and recommend improvements.
Brand Building
Ensure consistent brand voice across all communication channels.
Build thought leadership for founders and leadership team.
Research industry trends, competitor content, and emerging technologies to create relevant and differentiated content.
Performance & Analytics
Measure content performance using key metrics such as website traffic, engagement, conversions, and lead generation.
Optimize content based on analytics and customer feedback.
WHAT WILL YOU NEED TO SUCCEED?
Mandatory
1–5 years of experience in B2B SaaS Content Marketing or Content Writing is mandatory.
Exceptional written and verbal English communication skills.
Strong storytelling and business writing abilities.
Experience writing for enterprise audiences and decision-makers.
Ability to understand technical products and translate them into customer-focused content.
Creative thinking with attention to detail.
Preferred
Experience with:
HR Tech or SaaS products
SEO best practices
AI writing and productivity tools (e.g., ChatGPT, Claude, Gemini)
WordPress or CMS platforms
Google Analytics
LinkedIn content marketing
Email marketing platforms
What We're Looking For
We don't just need a content writer.
We're looking for someone who:
Thinks like a marketer.
Writes like a storyteller.
Understands customer psychology.
Loves experimenting with new content formats.
Is curious, proactive, and eager to learn.
Can convert ideas into content that generates engagement, trust, and qualified leads.
Someone who believes that great content doesn't just attract readers—it drives business growth.
WHY JOIN INCRUITER?
● Be part of a fast-growing AI-first HR Tech company transforming the future of hiring.
● Opportunity to work with leading clients across domestic and international markets.
● High-growth environment with strong ownership and leadership exposure.
● Work on innovative AI-powered recruitment and interview intelligence solutions.
● Competitive compensation along with attractive incentive and growth opportunities.
