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Company Description OgenZ is a creative branding and digital-first agency based in Chennai, supporting professionals and businesses in building strong identities in the B2B space. Led by a Gen-Z leadership team, the agency combines modern creative vision with strategic thinking tailored to today’s digital landscape. OgenZ specializes in strategic content, portfolio development, and branding solutions that help clients stand out and grow. The team values innovation, adaptability, and collaboration, creating an environment where digital-first ideas can thrive. Joining OgenZ offers the opportunity to work closely with forward-looking brands and contribute to impactful digital campaigns.
Role Description The Social Media Marketing Specialist is a full-time, on-site role located in Chennai. This role involves planning, creating, and publishing social media content across platforms, ensuring consistency with each client’s brand voice and objectives. The specialist will manage social media calendars, monitor engagement, analyze performance metrics, and optimize campaigns based on data-driven insights. Daily tasks include collaborating with designers and writers, participating in brainstorming sessions, and staying informed about platform trends and best practices. The role also includes supporting broader digital marketing initiatives and coordinating with client teams to align social media efforts with overall marketing strategies.
Qualifications
- Strong skills in Social Media Marketing and Digital Marketing for B2B and creative brands.
- Proficiency in Social Media Content Creation, including writing copy and briefing or coordinating visual assets.
- Solid understanding of Marketing fundamentals and campaign planning.
- Effective Communication skills, both written and verbal, for internal collaboration and client interaction.
- Experience with social media analytics tools and basic reporting of campaign performance.
- Ability to work on-site in Chennai and collaborate within a fast-paced, creative team environment.
- Prior experience in an agency or digital-first environment is an advantage.
- Bachelor’s degree in Marketing, Communications, Media, or a related field is preferred.
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