Website:
naiduhall.co.in
Job details:
Social Media ExecutivePurpose of the Role
The Social Media Executive will be responsible for planning, executing, and managing the company’s social media presence across all digital platforms. The role focuses on enhancing brand visibility, customer engagement, and sales conversions through strategic content creation, campaign execution, influencer collaborations, and performance tracking.
The position also supports offline store activities, reputation management, and coordination with internal teams and external agencies.
Key Responsibilities and Accountabilities
1. Social Media Strategy and Planning
• Develop and execute comprehensive social media strategies aligned with overall marketing and brand objectives.
• Plan monthly and campaign-wise content calendars for offline promotions.
• Ensure brand consistency across all social media platforms.
2. Content Creation and Management
• Create, curate, and publish high-quality, engaging, and brand-aligned content including static posts, reels, videos, and captions.
• Coordinate with designers, photographers, videographers, and creative agencies for shoots and content production.
• Support product launches, campaigns, store events, and festive promotions through digital content.
3. Platform Management
• Manage official social media handles including Facebook, Instagram, YouTube, and LinkedIn.
• Ensure timely posting, monitoring, and optimization of content.
• Maintain content hygiene and follow platform best practices.
4. Community Engagement and Reputation Management
• Monitor comments, messages, mentions, and reviews across social media platforms.
• Respond to customer queries, feedback, and complaints in a professional and timely manner.
• Manage and monitor Google Reviews to maintain a positive brand reputation.
5. Influencer and Collaboration Management
• Identify, onboard, and coordinate with influencers, content creators, models, and VJs.
• Plan influencer campaigns aligned with brand objectives and campaign goals.
• Track influencer performance and campaign ROI.
6. Campaign Execution and Store Activity Support
• Support store-level marketing activities, live events, launches, and promotions.
• Coordinate with retail teams for content creation during store events.
• Travel to store locations as required for shoots and activations.
7. Paid Promotions and Budget Coordination
• Coordinate social media boosting and paid campaigns through Meta Business Suite.
• Track and optimize spending across boosting, influencer collaborations, shoots, and agencies.
• Ensure adherence to approved budgets.
8. Analytics, Reporting and Performance Tracking
• Monitor and analyse performance metrics such as reach, engagement, follower growth, leads, and conversions.
• Prepare periodic performance reports with insights and recommendations.
• Use analytics to improve content and campaign effectiveness.
9. Trend Monitoring and Competitive Analysis
• Stay updated with emerging social media trends, formats, and platform updates.
• Conduct competitor analysis and benchmarking.
• Implement relevant trends to enhance engagement and brand relevance.
10. Agency and Vendor Coordination
• Coordinate with social media agencies, advertising partners, and vendors.
• Ensure timely delivery, quality output, and alignment with brand objectives.
11. Crisis and Issue Management
• Handle negative feedback, complaints, and social media issues effectively.
• Escalate critical issues to management when required and ensure timely resolution.
Key Performance Indicators
• Engagement Rate including likes, comments, and shares
• Follower Growth and Reach
• Content Output versus Plan
• Influencer Campaign Performance
• Response Time and Customer Sentiment
• Campaign ROI and Cost per Engagement
• Improvement in Online Brand Perception
Knowledge, Skills and Experience
Experience
• 2 to 3 years of hands-on experience in Social Media Management.
• Experience in Retail, Fashion, Lifestyle, or E-commerce is preferred.
Technical and Functional Skills
• Strong knowledge of Facebook, Instagram, YouTube, and LinkedIn.
• Proficiency in Meta Business Suite and social media analytics tools.
• Basic understanding of paid promotions and campaign optimization.
• Strong content planning and execution skills.
Behavioural and Soft Skills
• Strong communication and interpersonal skills.
• Creative thinking with a data-driven approach.
• Ability to multitask and work under deadlines.
• Strong team player with cross-functional coordination skills.
Educational Qualification
• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• Certification in Digital Marketing or Social Media Management is an added advantage.
Working Conditions
• General shift and office-based role.
• Flexible to work on Sundays occasionally.
• Willingness to travel to stores and event locations, including outstation stores.
• Hands-on involvement in shoots, events, and customer interactions.
Location: Chennai
Industry: Retail | Fashion | Lifestyle
Experience: 2 to 3 Years
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