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Company Description Adorycreations is a growing creative and marketing-focused organization that specializes in building engaging brand experiences across digital platforms. The company values originality, consistent branding, and data-informed decision making to help clients reach and engage their target audiences. Team members collaborate closely to develop compelling visual and written content that reflects each brand’s identity. Adorycreations encourages continuous learning and experimentation with new tools, trends, and formats in the digital space. The work environment supports creativity, accountability, and professional growth for individuals interested in social media and digital marketing.
Role Description The Social Media Marketing Specialist is a full-time, on-site role based in Chennai. This role is responsible for planning, creating, and publishing engaging social media content across platforms, aligned with brand guidelines and campaign objectives. Daily activities include managing social media calendars, drafting posts, collaborating with designers and writers, and monitoring channels for comments, messages, and trends. The specialist will track performance metrics, prepare basic reports, and suggest optimizations to increase reach, engagement, and conversions. The role also involves coordinating with the marketing team on digital campaigns, staying updated on platform updates and best practices, and ensuring consistent brand presence online.
Qualifications
- Strong skills in Social Media Marketing and Digital Marketing, with the ability to plan and execute platform-specific campaigns.
- Ability in Social Media Content Creation and Marketing, including developing creative concepts and tailored content for different audiences.
- Effective Communication skills, both written and verbal, for clear collaboration and audience engagement.
- Basic understanding of social media analytics, insights, and reporting tools (e.g., Meta Business Suite, Instagram Insights, LinkedIn analytics).
- Familiarity with current social media trends, best practices, and emerging platforms.
- Experience working with creative teams or agencies is beneficial.
- Bachelor’s degree in Marketing, Communications, Media, or a related field, or equivalent practical experience.
- Ability to work on-site in Chennai, manage multiple tasks, and meet deadlines in a fast-paced environment.
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