India Sports Floorings
Website:
indiasportsfloorings.com
Job details:
Company Description India Sports Floorings (ISF) is a leading provider of innovative sports flooring solutions, dedicated to delivering superior, scientifically designed badminton courts that minimize injury and enhance player performance. The company builds courts that meet BWF standards and collaborates with architects and sports organizers worldwide to create venues with optimal playing experiences. Over 5,000 players across India train and compete on ISF’s high-quality courts, which are tailored to provide safe, shock-absorbing surfaces with excellent grip. Since venturing into timber in 2017, ISF has expanded across South India and now focuses on prefinished solid wood sports flooring systems and subfloor solutions that are customized to local climatic conditions. ISF is recognized for its strong commitment to quality, reliability, and customer-focused service.
Role Description The Social Media Marketing Specialist is a full-time, on-site role based in Chennai. This role involves planning and executing social media campaigns that promote ISF’s sports flooring solutions, brand values, and customer success stories across platforms such as Instagram, Facebook, LinkedIn, and YouTube. The specialist will create, schedule, and publish engaging content, including posts, videos, and visuals, while monitoring performance metrics and optimizing campaigns for reach and engagement. Daily responsibilities include community management, responding to comments and messages, coordinating with the marketing and sales teams to support lead generation, and staying updated on trends in sports, flooring, and digital marketing. The role also includes preparing regular reports on social media performance and recommending improvements to strengthen ISF’s online presence.
Qualifications
- Strong skills in Social Media Marketing and Digital Marketing, with experience managing campaigns across major platforms.
- Proficiency in Social Media Content Creation, including writing captions, planning content calendars, and collaborating on visual assets.
- Foundational knowledge of Marketing principles and the ability to align social media activities with broader marketing goals.
- Excellent Communication skills, both written and verbal, with the ability to engage diverse audiences professionally.
- Experience using social media management and analytics tools (e.g., Meta Business Suite, Hootsuite, Buffer, or similar).
- Ability to work on-site in Chennai, collaborate with cross-functional teams, and manage multiple projects simultaneously.
- Prior experience in sports, flooring, construction, or related industries is an advantage but not mandatory.
- Bachelor’s degree or equivalent experience in Marketing, Communications, Digital Media, or a related field is preferred.
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