Red Ribbon Entertainment
Website:
redribbon.in
Job details:
Location: Andheri West, Mumbai
Company Overview:
Red Ribbon Music Label, Re n Raga Recording Studios, and Lalitya Munshaw (Artist Page) are leaders in the music and entertainment industry, committed to creating high-quality content and a seamless digital experience. We are seeking a proactive and dynamic Social Media Manager to manage and grow the social media presence for all three brands. The role involves driving engagement, increasing brand visibility, and fostering a strong online community.
Key Responsibilities:
1. Manage Social Media Accounts:
• Oversee and maintain social media accounts across platforms such as Facebook, Instagram, Twitter, YouTube, and other relevant networks for Red Ribbon Music Label, Re n Raga Recording Studios, and Lalitya Munshaw’s artist page.
• Create, schedule, and optimize engaging content including posts, stories, and videos tailored to the specific platform and target audience.
2. Stay Updated with Social Media Trends:
• Continuously monitor updates, new features, and algorithm changes across social media platforms.
• Adapt social media strategies in response to evolving platform functionalities, algorithm shifts, and audience behavior to ensure consistent and effective engagement.
3. Client Social Media Solutions:
• Develop and implement custom social media strategies for assigned clients, ensuring brand voice and objectives are aligned.
• Collaborate with clients to define key performance indicators (KPIs) and provide performance-driven insights and reports.
4. Analytics & Reporting:
• Conduct research and analysis of social media trends, metrics, and engagement data.
• Provide regular performance reports on metrics such as engagement, traffic, lead generation, and ROI, while identifying opportunities for growth.
5. SEO & Community Engagement:
• Utilize social media platforms to improve website SEO rankings, integrating social signals, community forums, and influencer/blogger outreach.
• Foster an engaged and loyal online community through strategic content creation, interaction, and influencer collaborations.
6. Internal Coordination:
• Collaborate closely with internal teams (marketing, creative, management) to align on content and campaign strategies.
• Ensure timely execution and seamless coordination with clients to implement social media campaigns.
7. New Platform Exploration:
• Identify and explore emerging social media platforms that could help expand brand presence and audience reach.
• Test and implement new tools, apps, and strategies to enhance brand engagement and interaction.
8. Community Building & Lead Generation:
• Cultivate an active online community through creative content, contests, and engagement initiatives.
• Focus on lead generation through targeted social media strategies and paid campaigns to drive inbound traffic and conversions.
9. Branding & Revenue Generation:
• Contribute to branding and awareness campaigns, enhancing the brands’ image across social media platforms.
• Develop and implement strategies that drive revenue and generate new leads through social media marketing.
Requirements:
• Proven Experience: At least 3 years of experience as a Social Media Manager or similar role, managing social media accounts for brands, musicians, or in the entertainment sector.
• Platform Expertise: Extensive knowledge of major social media platforms (Facebook, Instagram, Twitter, YouTube, TikTok, etc.), including best practices for growth and engagement.
• Technical Skills: Proficiency in social media management tools (e.g., Hootsuite, Sprout Social), SEO tools, and analytics platforms (Google Analytics, Facebook Insights, etc.).
• Creative & Analytical Mindset: Ability to blend creativity with data-driven decision-making. Strong analytical skills for measuring social media performance and identifying optimization opportunities.
• Multitasking & Time Management: Strong organizational and time management skills with the ability to juggle multiple accounts, projects, and deadlines efficiently.
• Communication Skills: Excellent written and verbal communication skills for internal team collaboration, client communication, and audience engagement.
• Team Player: Ability to collaborate across teams, including marketing, creative, and management, to ensure cohesive and effective campaigns.
• Passion for Music & Entertainment: A genuine passion for the music industry, artists, and trends is highly desirable.
Desired Skills:
• Experience with influencer marketing and blogger outreach strategies.
• Familiarity with video editing tools and creating multimedia content for social platforms.
• Experience with email marketing and integrating social media efforts with email campaigns.
• Knowledge of paid advertising (Google Ads, Facebook/Instagram Ads) and how to create and optimize social media ad campaigns.
To Apply:
Please submit your resume along with a portfolio or examples of social media campaigns you’ve managed. If applicable, include metrics that showcase the success and results of your campaigns. We are looking for a passionate and results-driven individual who thrives in a creative, fast-paced environment.Social Media Manager*
Share your CV on email – helpdesk@redribbon.in / Whatsapp 8369766431
Click on Apply to know more.