Website:
Job details:
Social Media & Digital Marketing Lead
Company: OTA Prime Holidays
Location: Patna, Bihar
Work Mode: Work from Office
Employment Type: Full-Time
Experience Required: 3–6 Years
About OTA Prime Holidays
OTA Prime Holidays is a growing travel company focused on delivering premium and personalised travel experiences. As we expand our digital presence, we are looking for an experienced professional who can independently build, manage, and lead our complete social media and digital marketing function.
Role Overview
We are looking for a highly capable and self-driven Social Media & Digital Marketing Lead who can take complete ownership of OTA Prime’s online presence.
This is not a role where the candidate will be given daily instructions about what to post, when to post, or which advertisement to run. The selected person will be expected to independently develop strategies, plan campaigns, manage execution, analyse performance, and continuously improve results.
The ideal candidate should combine strategic thinking, creativity, performance marketing knowledge, and strong execution skills.
Key ResponsibilitiesSocial Media Strategy and Management
- Develop and execute the overall social media strategy for OTA Prime.
- Independently manage Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Create monthly and weekly content calendars aligned with business objectives.
- Decide what content should be posted, on which platform, and at what frequency.
- Develop ideas for reels, videos, carousels, stories, posts, and promotional campaigns.
- Maintain a consistent premium brand identity across all digital platforms.
- Track industry trends, platform updates, competitors, and audience behaviour.
- Improve followers, reach, engagement, brand awareness, enquiries, and lead generation.
Content Planning and Execution
- Plan content themes, campaigns, scripts, captions, hooks, and calls to action.
- Coordinate with graphic designers, video editors, photographers, influencers, and internal teams.
- Review creatives and ensure that the content meets brand standards.
- Create or supervise the creation of high-quality travel and lifestyle content.
- Build content around destinations, travel experiences, customer stories, offers, festivals, and trending topics.
- Ensure timely publishing and consistent activity across all platforms.
Paid Advertising
- Plan, launch, manage, and optimise Meta Ads and Google Ads campaigns.
- Create campaigns for lead generation, brand awareness, remarketing, website traffic, and conversions.
- Define target audiences based on geography, interests, demographics, and customer behaviour.
- Manage advertising budgets responsibly and improve campaign performance.
- Monitor cost per lead, conversion rate, return on ad spend, click-through rate, and other important metrics.
- Conduct A/B testing of audiences, creatives, messaging, landing pages, and campaign objectives.
- Identify underperforming campaigns and make timely optimisation decisions.
SEO and Digital Growth
- Develop and implement basic on-page and off-page SEO strategies.
- Conduct keyword research for travel packages, destinations, and location-based searches.
- Work with the website and content teams to improve search rankings.
- Plan SEO-friendly blogs, landing pages, destination content, and website copy.
- Monitor website traffic, search visibility, keyword rankings, and conversions.
- Support Google Business Profile optimisation and local SEO for Patna.
Lead Generation and Business Support
- Build digital campaigns that generate qualified travel enquiries.
- Work closely with the sales team to understand lead quality and campaign outcomes.
- Track leads generated from each platform and campaign.
- Identify which destinations, packages, and offers are generating the best response.
- Recommend campaigns based on seasonal travel demand and business priorities.
- Improve the conversion journey from advertisement to enquiry.
Analytics and Reporting
- Prepare weekly and monthly performance reports.
- Monitor reach, engagement, followers, website traffic, leads, conversions, and advertising performance.
- Use data to recommend improvements in content, campaigns, and budget allocation.
- Present clear insights instead of only sharing platform statistics.
- Establish measurable goals and key performance indicators for the digital marketing function.
Required Skills and Experience
- 3–6 years of relevant experience in social media marketing or digital marketing.
- Proven experience independently managing social media accounts and digital campaigns.
- Strong working knowledge of Instagram, Facebook, LinkedIn, YouTube, and Google platforms.
- Hands-on experience with Meta Ads Manager and Google Ads.
- Good understanding of SEO, content marketing, lead generation, and digital analytics.
- Ability to create and manage content calendars without daily supervision.
- Strong understanding of audience targeting, campaign optimisation, and performance metrics.
- Good copywriting, communication, presentation, and storytelling skills.
- Ability to evaluate graphic designs, videos, reels, and advertisements.
- Familiarity with tools such as Canva, Google Analytics, Google Search Console, Meta Business Suite, and social media scheduling tools.
- Ability to independently manage multiple campaigns and priorities.
- Strong ownership mindset and problem-solving ability.
Preferred Qualifications
- Previous experience in the travel, tourism, hospitality, lifestyle, luxury, or consumer services industry.
- Experience working with premium or luxury brands.
- Experience managing influencers, content creators, photographers, or agencies.
- Basic knowledge of website landing pages, conversion optimisation, and marketing automation.
- Experience generating leads for high-value products or services.
- Relevant certifications in Google Ads, Meta Ads, SEO, or digital marketing will be an advantage.
What We Are Looking For
We are looking for someone who:
- Takes initiative instead of waiting for daily instructions.
- Can independently lead the complete digital marketing section.
- Understands both creative brand-building and performance marketing.
- Can convert business objectives into campaigns and content plans.
- Is accountable for results, timelines, and budgets.
- Is comfortable experimenting, analysing results, and making improvements.
- Can build OTA Prime’s digital presence with a long-term perspective.
- Is willing to work closely with the founders and take ownership of the function.
Location Requirement
- The candidate must currently be based in Patna or be willing to relocate to Patna.
- This is a full-time, work-from-office position.
- Remote and freelance applicants will not be considered for this role.
Application Requirements
Interested candidates should share:
- Updated CV
- Current location
- Total relevant experience
- Current salary
- Expected salary
- Notice period
- Portfolio or links to social media pages previously managed
- Examples of Meta Ads or Google Ads campaigns handled
- Details of measurable results achieved in previous roles
Why Join OTA Prime?
- Opportunity to independently lead the digital marketing function.
- Freedom to create and execute strategies instead of only following instructions.
- Direct involvement in building a growing premium travel brand.
- Opportunity to work closely with the founders and influence major marketing decisions.
- Scope to build a team as the company’s digital marketing operations expand.
Click on Apply to know more.