APPLYKART
Website:
applykart.co
Job details:
Content & Social Media Manager
Location: Remote
Employment Type: Full-time
Experience: 2–4 years
Department: Marketing & Content
About the Role
We are looking for a creative, data-driven and highly proactive Content & Social Media Manager to own our content and social media presence across multiple platforms.
You will be responsible for building and executing our content strategy, social media calendar, content campaigns and audience-growth initiatives across Instagram, YouTube, Facebook, LinkedIn and other relevant platforms.
This is not a traditional social media posting role.
We are looking for someone who understands content, storytelling, trends, SEO, social algorithms, audience psychology and performance marketing — and knows how to turn an idea into content that people actually watch, share and remember.
Key Responsibilities1. Content Strategy
- Develop and execute the overall content strategy across social media and digital channels.
- Build monthly and weekly content calendars.
- Identify content pillars, formats and themes for different audiences.
- Develop content strategies for Gen Z, students, professionals, migrants and international audiences.
- Identify opportunities around trending topics, cultural moments, news and conversations.
- Develop campaigns designed to increase reach, engagement, leads and brand awareness.
- Continuously experiment with new content formats and platforms.
2. Social Media Management
Own the day-to-day management of:
- Instagram
- YouTube
- Facebook
- LinkedIn
- TikTok/Shorts where relevant
- Other emerging platforms
Responsibilities include:
- Content scheduling and publishing.
- Writing captions, headlines and CTAs.
- Managing hashtags and keywords.
- Managing comments and audience engagement.
- Monitoring platform trends and algorithm changes.
- Optimising posting times and formats.
- Managing content calendars and publishing workflows.
- Ensuring consistent brand voice across platforms.
3. Short-Form Content
You will be heavily involved in creating and scaling:
- Instagram Reels
- YouTube Shorts
- TikTok-style videos
- Educational videos
- Talking-head content
- Founder-led content
- Trend-based content
- Storytelling videos
- Meme/commentary content
- Student success stories
- Product-led content
You should understand what makes someone stop scrolling in the first 2–3 seconds.
You will work with scriptwriters, designers and video editors to transform ideas into high-performing content.
4. Content Ideation
Every week, you will be expected to bring new content ideas, not simply execute instructions.
You will:
- Monitor trending topics.
- Research competitors and successful creators.
- Analyse viral videos.
- Identify emerging conversations.
- Develop new hooks and content angles.
- Turn complex topics into simple, entertaining content.
- Repurpose one idea into multiple pieces of content.
For example:
One topic →
- Reel
- YouTube Short
- Carousel
- LinkedIn post
- Blog
- Story
- Email
- YouTube video
5. Analytics & Growth
You will track and analyse:
- Views
- Reach
- Engagement
- Watch time
- Audience retention
- Shares
- Saves
- Comments
- Follower growth
- Website traffic
- Leads/conversions
You should be able to answer:
"Why did this video get 500,000 views while this one got 5,000?"
And then use those insights to improve the next batch of content.
6. SEO & Content Marketing
- Conduct basic keyword and topic research.
- Identify SEO opportunities from social and search trends.
- Work with the SEO/content team on blogs and landing pages.
- Optimise YouTube titles, descriptions and metadata.
- Identify topics with high search and social potential.
- Repurpose social content into SEO content.
- Monitor Google Search Console and Google Analytics where required.
7. Team Management
Work closely with:
- Script Writers
- Content Writers
- Video Editors
- Graphic Designers
- SEO Team
- Marketing Team
- Product Team
- Academic/Subject Experts
You will be responsible for making sure ideas move from:
Idea → Script → Production → Editing → Approval → Publishing → Analytics
on time.
What We're Looking For
- 2–4 years of experience in content marketing, social media, digital marketing or a similar role.
- Strong understanding of Instagram and YouTube.
- Excellent written and verbal communication.
- Strong understanding of short-form content.
- Excellent content ideation skills.
- Understanding of social media algorithms and trends.
- Strong analytical mindset.
- Ability to understand performance data and make decisions based on it.
- Strong organisational and project-management skills.
- Ability to work in a fast-paced startup environment.
- Comfortable experimenting and taking ownership.
You Should Be
Creative + Analytical
We don't want someone who only says:
"Let's make a Reel."
We want someone who can say:
"This topic is trending, this is the audience we're targeting, this is the hook, this is the format, this is why people will watch it, and this is how we'll measure whether it worked."Nice to Have
- Experience in Agency , edtech and study abroad.
- Experience managing creator/influencer accounts.
- Experience growing a social media account organically.
- Experience with YouTube Studio, Meta Business Suite and Google Analytics.
- Basic Canva knowledge.
- Basic video-editing knowledge.
- Experience with AI tools such as ChatGPT, Claude or Gemini.
- Experience managing a content team.
- Experience creating content for international audiences.
Key Performance Indicators
Your performance will be measured by:
- Organic reach
- Follower growth
- Video views
- Watch time
- Audience retention
- Shares and saves
- Engagement rate
- Website traffic
- Leads generated
- Content output
- Number of successful/viral content pieces
- Growth of individual social channels
What We Offer
- Work with a fast-growing EdTech + AI company.
- Opportunity to build content for international markets.
- High ownership and creative freedom.
- Work directly with the marketing and leadership team.
- Opportunity to build and manage a growing content team.
- Exposure to AI, EdTech, social media, SEO and digital growth.
- Fast career progression based on performance.
Click on Apply to know more.
