Equations PR & Media
Website:
equationsmedia.com
Job details:
Personal Branding & Content Manager
About Equations PR & Media
Equations PR & Media is a young, independent boutique PR firm with offices in India and the UAE. We work with ambitious founders, startups and growing businesses to build visibility, credibility and influence through PR, digital communications and personal branding.
We’re a small, fast-moving team — which means you won’t be stuck doing one tiny piece of the puzzle. If you have an idea, you’ll get the chance to own it, execute it and see the impact.
The Role
We’re looking for someone who understands that personal branding is much more than posting on LinkedIn and Instagram.
You’ll work closely with founders, doctors, business leaders and entrepreneurs to build and manage their digital presence from end to end.
One day you could be figuring out what a founder should talk about on LinkedIn. The next, you could be scripting an Instagram Reel for a doctor, writing a blog for a business leader, or working with our editor and designer to turn an idea into content.
What You’ll Do
Personal Branding
- Own the personal branding journey for founders, doctors, business leaders and entrepreneurs.
- Manage their presence across LinkedIn and Instagram.
- Understand each person's personality, expertise, opinions, stories and goals — and turn them into content.
- Build content strategies and content pillars specific to each profile.
- Plan and manage monthly/weekly content calendars.
- Write posts, captions, hooks, scripts and thought-leadership content.
- Develop founder-led content that feels authentic rather than overly polished or generic.
- Manage the entire content cycle — ideation → writing → approval → coordination → publishing → performance tracking.
Content & Digital
- Write blogs and website content for Equations website.
- Develop website copy based on the client's positioning and brand voice.
- Work with designers and video editors to turn content ideas into strong visual and video assets.
- Create content briefs and scripts for Reels, podcasts and other founder-led formats.
- Coordinate with the PR team to ensure personal branding and PR narratives work together.
- Support the management of company social media and digital presence where required.
- Help build and manage content for Equations' own initiatives, including The Founders Podcast- ‘Breakthrough Moments with Priyanka Bhatt wherever required
Strategy & Performance
- Track content performance and understand what is working — and what isn't.
- Use analytics to improve future content.
- Experiment with different formats, hooks, storytelling styles and content angles.
- Keep up with platform changes and emerging content trends.
- Take ownership of improving the overall visibility and positioning of the profiles you manage.
What We're Looking For
- 3–5+ years of experience in personal branding, founder branding, social media, content strategy, executive communications or a similar role.
- Experience managing personal profiles of founders, CEOs, doctors, CXOs or business leaders is highly preferred.
- Strong understanding of LinkedIn and Instagram platforms.
- Excellent writing and storytelling skills.
- Ability to write in different voices and make content sound like the person, not a content agency.
- You know how to turn a simple conversation into 10 good content ideas.
- Comfortable speaking directly with senior professionals and asking the right questions.
- Strong ownership — you don't wait for someone to tell you what needs to happen next.
- Good coordination skills and the ability to work with designers, editors, PR teams and clients.
- Comfortable handling multiple profiles and deadlines at the same time.
You'd Be a Great Fit If...
- You spend way too much time analysing why some LinkedIn posts blow up. 👀
- You naturally notice good hooks, storytelling and content formats.
- You can take a 30-minute founder conversation and turn it into a week's worth of content.
- You understand that personal branding isn't about posting every day — it's about building authority, trust and visibility.
- You can switch between writing for a doctor in the morning and a startup founder in the afternoon.
- You're comfortable saying, "This idea isn't strong enough. Let's make it better."
What We Offer
- Flexible work-from-home policy.
- Work with a young, enthusiastic and growth-oriented team.
- Opportunity to take real ownership in a fast-moving startup environment.
- Direct exposure to founders, senior leaders and interesting businesses.
- Opportunity to work across PR, personal branding, digital content rather than being restricted to one function.
- Opportunity to grow into a larger role as the personal branding function expands.
If you are interested, please send your resume @sunaina.suku@equationsmedia.com
Click on Apply to know more.
