Website:
healthus.ai
Job details:
About the Job
Role Overview
The Lead SEO will spearhead the organisation’s search strategy to optimise visibility, strengthen domain authority, and drive qualified inbound traffic. This role demands a deep understanding of healthcare SEO dynamics and evolving search engine intelligence. You will architect and execute high-impact SEO frameworks that enhance discoverability, improve patient engagement, and fuel measurable business growth across digital surfaces.
Key Responsibilities
- Strategic SEO Leadership:
- Develop and execute an enterprise-grade SEO strategy aligned with organisational growth objectives, patient journeys, and digital transformation roadmaps.
- Build a robust SEO infrastructure across technical SEO, on-page optimisation, content architecture, local SEO, international SEO, and AI-driven search readiness.
- Cross-Functional Collaboration:
- Partner with content, design, performance marketing, medical teams, and technology stakeholders to deliver integrated search-first campaigns.
- Ensure SEO principles are embedded within the entire content lifecycle, from ideation to publishing and optimisation.
- Content & Healthcare Insights:
- Leverage sectoral understanding to craft search frameworks rooted in patient intent, clinician behaviour, treatment pathways, and healthcare regulatory requirements.
- Guide the development of medically sound, SEO-optimised content that resonates with both healthcare professionals and patient communities.
- Performance Measurement:
- Monitor keyword performance, SERP intelligence, technical health, crawlability, Core Web Vitals, and authority metrics.
- Deploy analytics-driven decision-making to continuously improve rankings, conversion rates, and organic acquisition ROI.
- Continuous Improvement:
- Stay abreast of algorithm updates, AI search evolution, schema advancements, and emerging SEO technologies.
- Institutionalise SEO best practices, governance frameworks, and process automation where feasible.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related discipline.
- Minimum 8 years of demonstrable SEO experience, preferably within healthcare or regulated industries.
- Proven track record of improving rankings, scaling organic traffic, and executing comprehensive SEO programs.
- Strong understanding of healthcare digital behaviour, medical content structuring, and compliance requirements.
- Excellent communication and stakeholder management skills.
- Highly analytical with expertise in tools such as Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, and schema/diagnostic utilities.
- Strong project management capabilities with the ability to handle multiple initiatives concurrently.
If you are passionate about healthcare SEO, thrive in a dynamic digital ecosystem, and want to drive high-impact search initiatives that elevate patient engagement at scale, we welcome your application.
Click on Apply to know more.
