Digitviral
Website:
digitviral.com
Job details:
**Job Title:** Google Ads Specialist
**Experience Required:** 3–5 Years
**Location:** Noida, Sector 62 (On-site)
**Availability:** Immediate Joining
### **Key Responsibilities**
* Plan, execute, and manage high-converting **Google Ads** campaigns (Search, Display, YouTube, Performance Max, etc.) to generate leads, sales, and brand awareness.
* Manage and optimize supplementary campaigns across **Meta Ads**, Bing Ads, and other digital platforms.
* Handle broader digital marketing activities, including content planning and cross-channel campaign execution.
* Coordinate with content writers, graphic designers, and video editors to create compelling ad creatives and marketing assets.
* Monitor campaign performance, manage budgets, adjust bids, and prepare detailed weekly and monthly performance reports.
* Conduct in-depth competitor research, market analysis, and comprehensive keyword research.
* Implement and monitor SEO best practices to improve overall website visibility.
* Manage website content updates and optimize landing pages to maximize conversion rates.
* Track and improve core KPIs such as reach, engagement, leads, conversions, CPL, CPC, CTR, and ROAS.
* Stay updated with the latest Google Ads algorithms, digital marketing trends, tools, and platform updates.
### **Required Skills**
* **3–5 years of proven experience** in Digital Marketing, with a primary specialization in managing Google Ads.
* Deep expertise in Google Ads, alongside a strong, working understanding of Meta Ads and Bing Ads.
* Solid knowledge of broader social media marketing and digital content strategy.
* Proficiency in Google Analytics, Google Tag Manager, and Search Console, with a foundational understanding of SEO.
* Strong ability to analyze complex campaign data, run A/B tests, and identify immediate optimization opportunities.
* Strong problem-solving and highly analytical mindset.
* Ability to conduct keyword research and on-page optimization to increase website rankings and drive organic traffic.
* Experience in developing and executing email, text, and WhatsApp marketing campaigns.
* Ability to work closely with the sales team to understand lead quality, disqualification reasons, and conversion patterns in the CRM.
* Hands-on experience using AI Tools (such as ChatGPT, Claude.ai, Gemini, etc.) for research, ad copy generation, and productivity.
**How to Apply:**
Should be available for immediate joining at our **Noida Sector 62** office.
Apply with your latest CV, Current & Expected CTC, and notice period to: **hr@initiatrix.org**
Click on Apply to know more.
