Shreel Marketing
Website:
shreel.marketing
Job details:
Company Description Shreel Marketing is a full-service marketing and content production agency based in Lucknow, partnering with founders and growth-focused brands across North India since 2020. The team has built over 100 brands, executed 200+ campaigns, and delivered up to 8X ROI for clients such as BMW Motorrad, BYD, Royal Cafe, Nilansh Waterpark & Resort, SR Group of Institutions, and Netram Sweets, generating more than ₹40 Cr in revenue across B2B and B2C sectors. The agency combines performance marketing with strong creative execution, offering services in performance marketing, social media marketing, brand identity and design, SEO, content production, and founder personal branding. From strategy to shooting, editing, and publishing, Shreel Marketing manages the full content pipeline so founders can stay focused on running their business, with a clear vision to “make ads cool again.”
Role Description This is a full-time, on-site role for a Meta and Google Ads Specialist based in Lucknow. The specialist will plan, set up, and optimize performance marketing campaigns on Meta (Facebook, Instagram) and Google Ads, focusing on lead generation, sales, and brand awareness for a range of clients. Day-to-day responsibilities include conducting audience and keyword research, creating and testing ad creatives and copy with the design and content teams, managing budgets and bids, and implementing full-funnel tracking using pixels, conversions, and analytics tools. The role includes monitoring campaign performance, preparing regular reports, presenting insights to internal stakeholders and clients, and recommending data-driven improvements. The specialist will collaborate closely with account managers, creative teams, and founders to align campaigns with business goals and maintain high ROI across multiple campaigns.
Qualifications
- Strong expertise in Meta Ads Manager (Facebook and Instagram) and Google Ads (Search, Display, Video) for performance marketing campaigns.
- Hands-on experience with audience and keyword research, conversion tracking, pixels, UTM tagging, and analytics tools such as Google Analytics.
- Ability to collaborate on ad copy, creative concepts, and landing page optimization with design and content teams.
- Skills in data analysis, A/B testing, campaign optimization, and budget management to improve ROI and reduce cost per result.
- Clear written and verbal communication skills for reporting, client discussions, and cross-functional coordination.
- Comfort working on-site in a fast-paced agency environment, managing multiple campaigns and deadlines.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Previous experience in a performance marketing or digital agency setting is highly beneficial; familiarity with North India markets is a plus.
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