Office Beacon ASPL
Website:
officebeacon.com
Job details:
Senior Product Marketing Manager – U.S. B2B Go-to-Market
Office Beacon | Vadodara, Gujarat, India | Full-time | Remote | Senior-level
About the Role
Office Beacon is seeking a Senior Product Marketing Manager to lead product and service launches and go-to-market initiatives for the U.S. B2B market.
This is a strategic and hands-on role for a product marketer who has personally taken B2B products, services, or solutions from concept or pre-launch through market launch and adoption.
You will own market research, competitive intelligence, positioning, messaging, value propositions, go-to-market strategy, launch planning, sales enablement, and post-launch performance analysis.
The ideal candidate combines strong strategic thinking with hands-on execution and can translate complex products and services into clear business value for U.S. B2B buyers.
Key Responsibilities
Product Launch & Go-to-Market
- Own end-to-end go-to-market plans for new B2B products, services, and market offerings targeting the U.S.
- Develop launch strategy, positioning, messaging, channels, timelines, launch assets, and success metrics.
- Coordinate pre-launch, launch, and post-launch activities across Marketing, Sales, Operations, and Leadership.
- Identify launch risks, dependencies, and opportunities and drive execution through completion.
- Measure product launch performance and recommend improvements.
Market & Customer Research
- Conduct market research to identify customer needs, market gaps, industry trends, and growth opportunities.
- Define and refine Ideal Customer Profiles (ICPs), buyer personas, use cases, and buying considerations.
- Analyze customer pain points and translate market insights into positioning and product marketing recommendations.
- Evaluate opportunities for new products, services, and industry-specific offerings.
Competitive Intelligence
- Conduct ongoing research into competitors, alternatives, pricing, positioning, messaging, and market activity.
- Develop competitive intelligence and battlecards for Sales.
- Identify meaningful differentiators and opportunities to strengthen market positioning.
- Equip Sales and Marketing with current competitive insights.
Positioning & Messaging
- Develop product positioning, messaging frameworks, value propositions, and key customer narratives.
- Translate product capabilities into clear business outcomes and customer benefits.
- Develop messaging tailored to specific industries, buyer personas, and customer segments.
- Maintain consistent positioning across sales, marketing, website, and launch materials.
Product Marketing Content
- Lead development of product marketing assets, including:
- Product and service pages
- Solution briefs
- One-pagers
- Sales presentations
- Case studies
- Launch announcements
- Competitive materials
- Industry-specific collateral
- Work with Content, Design, Social, and Growth teams to deliver launch communications.
Sales Enablement
- Develop sales decks, battlecards, objection-handling guides, discovery frameworks, competitive comparison materials, and value-proposition documents.
- Enable Sales teams to communicate product value effectively.
- Conduct product and launch enablement sessions for Sales and relevant internal teams.
- Gather Sales feedback and use it to improve messaging and enablement materials.
Performance & Optimization
- Establish launch KPIs and measurement frameworks.
- Track product adoption, engagement, pipeline contribution, and revenue impact.
- Analyze campaign and launch performance and identify optimization opportunities.
- Conduct win/loss analysis and incorporate customer and Sales feedback into future positioning and launches.
Required Qualifications
- 5–8+ years of professional experience in Product Marketing, Go-to-Market, B2B Marketing, or a closely related field.
- Demonstrated experience personally leading B2B product, service, or solution launches in the U.S. market.
- Experience taking an offering from pre-launch through launch and post-launch adoption.
- Strong experience developing product positioning, messaging frameworks, and value propositions.
- Proven experience conducting market research and competitive analysis.
- Experience defining ICPs, buyer personas, customer segments, and use cases.
- Demonstrated experience creating go-to-market strategies and launch plans.
- Experience creating sales enablement materials and working directly with Sales teams.
- Strong business writing, presentation, and communication skills.
- Strong analytical and data-driven approach to measuring marketing and launch performance.
- Ability to work strategically while remaining hands-on in execution.
- Demonstrated ability to work cross-functionally with Sales, Marketing, Operations, Product, and Leadership teams.
- Strong ownership, organization, and ability to manage multiple priorities and deadlines.
Preferred Qualifications
- Experience marketing B2B technology products, SaaS, business services, or technology-enabled solutions.
- Experience with HubSpot or other CRM/marketing platforms.
- Experience using marketing analytics and reporting tools.
- Experience with AI-powered marketing or content tools.
- Experience with U.S. B2B buyer research and competitive intelligence.
- Experience developing sales enablement programs for complex B2B offerings.
Work Arrangement
Employment: Full-time
Workplace: Remote
Location: Vadodara, Gujarat, India
Level: Senior
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