- Location
- Mumbai, Maharashtra, India
- Job type
- Full-time
Required skills
- campaign performance
- end-to-end
- marketing plans
About the role
Genetic Callnet Consultancy Pvt Ltd.
Website:
geneticcallnet.com
Job details:
Location : Mumbai
Reporting to : Assistant General Manager, Music Marketing
Key Responsibilities
- Own end-to-end marketing for film and non-film music launches across multiple projects simultaneously, from strategy to execution.
- Drive 360° development for key artists, including brand positioning, content direction, and audience growth.
- Build and manage relationships with artists, managers, and external stakeholders to ensure seamless collaboration and execution.
- Develop insight-led marketing plans grounded in digital behavior, pop culture, and audience trends.
- Conceptualize and execute integrated campaigns across social, influencer, media, partnerships, and on-ground channels.
- Lead content thinking across platforms, ensuring work is culturally relevant, timely, and differentiated.
- Identify and act on real-time opportunities, including trends, moments, and collaborations, to maximize reach and engagement.
- Build and leverage partnerships with creators, platforms, media partners, and vendors to scale campaigns.
- Work closely with internal teams to align strategy and execution across all projects.
- Take full ownership of outcomes, driving timelines, quality, and performance with minimal supervision.
- Continuously track market trends, campaign performance, and audience behavior to refine strategy.
Skill Sets Required
- Strong understanding of digital ecosystems, social platforms, and the influencer landscape.
- High ownership mindset with the ability to independently drive projects end-to-end.
- Strong creative thinking and idea-generation ability, with a clear sense of what works in pop culture.
- Proactive and solution-oriented, with the ability to move quickly and make decisions in ambiguous situations.
- Strong communication and presentation skills.
- Ability to identify and build the right partnerships to amplify campaigns.
- Data-informed thinking with the ability to translate insights into action.
- Strong organizational skills and the ability to manage multiple priorities simultaneously.
- Love for music would be great!
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